About Mixpanel
Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. Visit mixpanel.com to learn more.
The Growth Engineering team at Mixpanel is responsible for increasing user activation and driving self-serve revenue. We work closely with Product, Design, and Marketing to grow the funnel of customers landing on our platform, implementing Mixpanel, and seeing value fast. We move fast, experiment constantly, and measure everything.
Within growth: this role is for the Top of Funnel Pod, a small crew specifically targeting user acquisition and activation. Some examples of what we’ve shipped lately:
- AI powered Template event suggestions
- Improving the discoverability of Templates
- AI install wizard - get set up and have your data flowing faster
As a Software Engineer on the Growth team, you will build and optimize the experiences that drive user acquisition, activation, and conversion at Mixpanel. A key focus of this role is web experimentation — you'll design, implement, and analyze A/B tests across our marketing site and product onboarding flows to improve key growth metrics. You'll work across the full stack, from frontend UI changes to backend data pipelines, and collaborate with Product and Design to turn experiment insights into product improvements. This is a high-impact role where your work directly influences Mixpanel's top-of-funnel growth and self-serve revenue.
Responsibilities- Develop experiments across Mixpanel's product and onboarding flows to optimize acquisition and activation metrics
- Partner with Product and Design to identify high-impact experiment hypotheses grounded in data and user research
- Instrument tracking and build dashboards (in Mixpanel!) to measure experiment outcomes and inform iteration
- Build and improve onboarding experiences that drive down time to value for new Mixpanel users
- Participate in team on-call rotation to improve our systems and keep them healthy
- Bachelor's degree in Computer Science, Mathematics, a related field, or equivalent practical experience.
- Excellent debugging and technical investigation skills
- Strong technical communication, ideally with experience collaborating in an asynchronous remote environment
- Ability to move fast and iterate — you take ownership of problems and focus on delivering value to users
- A data-driven mindset
- Interest in leveraging AI/GenAI to accelerate experimentation workflows
- React / TypeScript experience
- Django / Python experience
- Experience with experimentation platforms (e.g. Mixpanel, Optimizely, LaunchDarkly, Statsig, or similar)
Compensation
The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.
Benefits and Perks
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
Why choose Mixpanel?
We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Top Skills
What We Do
Mixpanel is an event analytics platform that allows anyone to get answers from their customer and revenue data in seconds. It offers powerful real-time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what’s working, cut what isn’t, and spend more time on their best ideas with Mixpanel. Mixpanel serves over 8,000 customers from different industries around the world, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore. For more information, visit: http://www.mixpanel.com
Why Work With Us
Being a part of the Mixpanel team means driving innovation in a culture that celebrates creativity and fosters belonging. We believe bringing your full self to work enables your best work. At Mixpanel, we focus on what truly matters—our people, customers, and partners, recognizing these relationships as our most valuable assets.
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