Social Video Analyst

Company Description

As our Social Video Analyst, you'll be at apart of our excellent Studio & Insights team driving reporting and insights for our dynamic video content across major platforms including Facebook, TikTok, Twitter, Instagram, Snapchat, and YouTube. You will dive deep into social video analytics for Reach's major brands, uncovering trends, celebrating successes, and identifying areas for growth.

In this pivotal role, you will manage and monitor key social metrics weekly, ensuring Reach's major brands stay ahead of the curve. Your insights will support our market credentials, making you an essential part of our team’s success.

Please note this is a Hybrid position 2 days per week at our London HQ

So, who are we?

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

Job Description

• Develop Reach’s social credentials to take to market and media agencies to help win more commercial partnerships (as a group, but also for specific brands like Curiously & OK!)
• Be the business expert across all the major social analytics tools including Meta Business Suite, YouTube Studio, Snap Studio, TikTok Analytics and X Analytics and third party
• Produce weekly social reports for all of Reach’s major brands covering key metrics such as reach, impressions, follower growth, video views, engagements and revenue
• Use this data to provide learnings and recommendations to wider teams and key personnel across Reach Studio
• Work with large data sets across the major social platforms to provide in-depth insights; from YoY growth, to specific demographic and revenue growth on a specific brand
• Create standalone bespoke reports and dashboards for Studio teams and senior stakeholders, ensuring that the data is visualised in a clear and accessible format 

Qualifications

• Excellent knowledge of social video analytics and the ability to pull reports from native platforms as well as from Tubular Labs and Conviva
• Excellent understanding of indirect revenues strategies across social and video
• Excellent knowledge of output quality, current trends and how that differs by platform
• Good knowledge in paid social across Meta, TikTok, YouTube & Snap
• Strong awareness of emerging social platforms and content consumption patterns 
• Organic social as an industry and how to maximise engagement and reach 
• Background in social media analytics and analysis at an agency or media business

Technical Skills:

• Excellent understanding of Google Sheets/Excel
• Understanding of Business Managers across Meta, TikTok, YouTube & Snap
• Understanding of operated and owned platforms and how to produce insight reports
• Ability to plug-in APIs (where necessary) and deep dive into big data reports 

Additional Information

What can we offer you?

We are offering a competitive salary and benefits including;

• Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day - an additional day’s leave each year to support a cause close to your heart
• Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
• Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
• Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
• We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.