Overview:
The Social Strategist is responsible for the end-to-end development, execution, and optimization of paid social campaigns across multiple platforms. This role acts as a bridge between execution and client strategy, combining platform mastery with the ability to translate data into actionable business insights. Additionally, the Social Strategist serves as a key mentor to junior staff, ensuring operational excellence and maintaining trust with internal and external stakeholders.
Goal:
- Develop social optimization strategies and media plans that drive tangible results
- Cultivate industry, platform, and partner relationships
- Build consistent trust with both internal teams and external stakeholders
- Mentor Associate Social Strategists to ensure flawless daily execution
General Skills and Expectations
- Meta Media Buying certified with proficiency in secondary platforms
- Experience training and managing Associate Social Strategists
- Strong client-facing written and verbal communication skills
- Highly organized with exceptional attention to detail
- Advanced fluency with numbers and Excel formulas
- Ability to manage multiple campaigns and tight deadlines
- Demonstrated excellence in analytical thinking and resolution
Education and Experience:
- 1-2 years experience with paid social campaign management, agency or brand setting preferred
- Bachelor’s degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required
Key Responsibilities:
Media Strategy & Plan Development
- Lead the research, strategy, planning, and presentation of social media campaigns to internal and client teams.
- Partner with Account Management and Media teams to align social strategy with client needs and insights.
- Assess partner offerings and new technologies to determine their suitability for client goals.
- Develop and execute detailed creative and audience testing plans while reporting results back to clients.
- Maintain mastery of Meta offerings and a solid grasp of secondary platforms including TikTok, LinkedIn, and Reddit.
Technical Expertise, Campaign Management & Media Plan Execution
- Execute best practices in campaign setup, trafficking, and targeting while utilizing QA checklists and constant optimization to ensure accuracy, brand safety, and performance.
- Leverage research tools and stay current on industry standards, emerging platforms, and the competitive landscape to inform planning and strategy.
- Draft professional POVs and insights regarding current events and their strategic implications for client accounts.
Reporting and Measurement
- Author comprehensive mid-campaign and post-campaign performance reports by aggregating data from various sources.
- Explain platform algorithms and media delivery in accessible terms for client understanding.
- Present reports to clients and provide detailed answers regarding campaign performance and execution.
Team Management and Mentorship
- Train Associates on campaign execution workflows including planning, trafficking, pacing, and reporting.
- Oversee and QA Associate work product to achieve 100% accuracy in all deliverables.
- Provide training on proprietary and third-party media management platforms and tools.
Additional Role Details
Work Authorization: Candidates must be legally authorized to work in the United States. Good Apple is unable to provide employment visa sponsorship for this position.
Compensation Range: $70,000-$80,000 annually
The compensation range reflects the expected base salary for candidates who meet the specific experience, skills, and qualifications required for the role. Final compensation will be determined based on skills, experience, qualifications, and overall alignment with the position.
Bonus, Benefits & Perks: In addition to base compensation, this position is eligible for bonus opportunities, benefits, and additional employee perks.
Work Environment: This position requires employees to work in person four days per week (Monday-Thursday) in our NYC office.
Skills Required
- Meta Media Buying certification
- Experience training and managing junior staff
- Strong client-facing communication skills
- Experience with paid social campaign management
- Bachelor's degree from an accredited college or university in Marketing, Advertising, or Communications
What We Do
Good Apple was born right in the midst of a great period of financial uncertainty. Built on the belief that big agency bureaucracy wasn't necessary to drive scaleable results, a group of former Razorfish employees came together to try and recreate the magic of the early days of Avenue A. Over ten years later, Good Apple continues to operate as that group of friends you love to collaborate with whether you are an employee, publishing, agency, or client partner.
