The Social Strategist, Creative + Content Strategy shapes how Thrivent shows up across social channels while accounting for brand truths, audience insights and creative whitespace. They connect what’s happening in culture and on platforms to what the brand stands for, turning that into smart direction that guides social creative work.
This person knows what “great” looks like in social and thrives on working side by side with cross-functional partners like creatives and media strategists. They’re a curious, disciplined thinker who can frame a problem and help shape the work. They have both a strategic POV and a strong creative instinct as well as the taste and judgment to guide social content that impacts our audiences.
DUTIES & RESPONSIBILITIES:
Lead the enterprise social strategy process, turning data, platform behavior, business priorities and cultural signals into clear whitespace for creative teams.
Build the briefs that guide enterprise content and campaigns, collaborating with brand and creative partners to define the role of social within larger storytelling.
Partner closely with media to align paid and organic strategies so they ladder to the same goals and share the same creative approach.
Keep the enterprise content framework current, owning the ongoing evolution of pillars, audiences and platform focuses.
Interpret social and audience signals to shape creative direction and inform the next wave of enterprise storytelling.
Guide creative development as a dedicated strategic partner, leading KOs and working side by side with the creative team to help craft sharp, compelling content.
Lead ongoing reporting engine and use learnings to inform future creative direction.
Champion a best-in-class approach to social across the organization, helping partners see what great looks like and inspiring teams to raise the bar together.
Partners daily with creative, brand, media and other marketing partners.
Represents the social strategy perspective in enterprise and integrated campaign development.
Builds trust with senior leaders through strong thinking and visible impact on creative outcomes.
QUALIFICATIONS & SKILLS:
Required:
7–10 years in brand, communications, or social strategy with a proven track record of shaping big creative ideas through audience-first strategy.
Able to distill complex human and business truths into clear, motivating direction that drives world-class creative work.
Hands-on experience partnering with creative teams; able to brief, pressure-test and evolve ideas with conviction.
Cultural fluency and curiosity: someone who knows how culture moves in social newsfeeds.
Excellent written and verbal communication; can hold their own in a creative review or an executive meeting.
Strong judgment, taste and instinct for how brands should behave in modern channels.
Preferred:
Brand planning and/or agency background with experience leading social, brand or communications strategy for national campaigns.
Experience operating in regulated or reputation-sensitive categories, offering both strong ambition and sound judgment.
Proven ability to navigate complex organizations, influencing senior stakeholders and moving big ideas through to execution.
Pay Transparency
Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [email protected] or call 800-847-4836 and request Human Resources.
Skills Required
- 7-10 years in brand, communications, or social strategy with proven track record
- Ability to distill complex human and business truths into clear, motivating strategic direction
- Hands-on experience partnering with creative teams; able to brief, pressure-test and evolve ideas
- Cultural fluency and curiosity about how culture moves in social newsfeeds
- Excellent written and verbal communication; able to engage in creative reviews and executive meetings
- Strong judgment, taste, and instinct for brand behavior in modern channels
- Brand planning and/or agency background with experience leading social, brand or communications strategy for national campaigns
- Experience operating in regulated or reputation-sensitive categories
- Proven ability to navigate complex organizations and influence senior stakeholders
Thrivent Financial Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thrivent Financial and has not been reviewed or approved by Thrivent Financial.
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Retirement Support — Retirement programs featuring both a 401(k) and a pension are highlighted as a standout element that strengthens total rewards. These offerings are perceived to enhance long-term security across many roles.
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Leave & Time Off Breadth — Time off provisions including PTO, company holidays, volunteer time, and paid parental leave are frequently called out as robust. These elements support work–life balance and overall satisfaction.
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Healthcare Strength — Medical, dental, vision, and wellbeing resources are consistently described as comprehensive. Plan options, including high-deductible and traditional choices, offer flexibility to fit different needs.
Thrivent Financial Insights
What We Do
At Thrivent, we do work that matters—and we're reimagining financial services in ways that help individuals and communities thrive. With the belief that money is a tool, not a goal, we help over 2 million clients make the most of all they’ve been given through financial advice, insurance, investments, banking and generosity programs. As a Fortune 500 company with a 100-year legacy, Thrivent is committed to helping people build their financial futures and live more generous lives in their communities and beyond. For more information, visit thrivent.com. You can also find us on Facebook, Twitter and Instagram. See our social media privacy policy and page guidelines at thrivent.com/privacyandsocial.
