Social Planner

Posted Yesterday
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Ho Chi Minh City, VNM
In-Office
Junior
Agency • Marketing Tech
The Role
Support strategic social and digital planning by turning insights into focused comms plans and creative briefs. Analyze social data, identify tensions and opportunities, advise on channels and roles for communications, support pitches and cross-market initiatives, and stay current on platform trends to inspire creative and strategic work.
Summary Generated by Built In

About Ogilvy  

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.


About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role  

[In two to four sentences, describe purpose of the role; why the role exists] 

What You’ll Do 
  • Understand the strategic task from the account team and make suggestions at the operational level to make the strategic plan more focused and efficient.
  • Able to write creative briefs.
  • Identifying tensions, and understanding propositions and strategic positionings.
  • Beginning to understand and respond to creative work with reference to insights.
  • Communications planning – identifying the roles for comms and channels, including new media and platforms.
  • Supporting new business pitches and other strategic initiatives in collaboration with Ogilvy offices in other markets.
  • Broadening your skills across the agency through other projects (EFFIES, Pitches etc.).
  • Bringing fact-based knowledge and insights to inspire creative and strategic development.
  • Obtain, consolidate, and analyze the basic materials with joint efforts with the account team.
  • Stay up-to-date on the latest social media and digital marketing trends, technologies, and best practices, and share knowledge with the team.
  • Be passionate and supportive in teamwork, can provide team members with enlightening case studies, relevant content and sharing ideas.

#LI-DNI

What You’ll Need  
  • 2-3 years of experience in a similar role in the Mar-Coms industry, with a strong emphasis on social media and digital marketing.
  • Demonstrated passion for social media and digital marketing, with a deep understanding of platform trends, best practices, and emerging technologies.
  • Proven ability to analyze social media data, identify insights, and develop strategic recommendations.
  • Be organized and able to think strategically both long and short-term, with a focus on digital and social media.
  • Confident about ‘constructing’ brands and demonstrate an interest in brands in general, not just their communications.
  • Be interested in what motivates people, as well as the changing trends and fashions affecting consumers.
  • Have strong presentation and communications skills, both in Vietnamese and English.
  • Be skilled at analyzing research and able to translate this into action plans.
  • Have a good memory for facts and figures, especially related to digital metrics and trends.
  • Be able to work with a range of people and as part of a team.
  • Be persuasive, flexible, and FUN to engage with.
How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.  

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

Skills Required

  • 1-2 years of experience in a similar role in the Mar-Coms industry with emphasis on social media and digital marketing
  • Demonstrated passion for social media and digital marketing, deep understanding of platform trends, best practices, and emerging technologies
  • Proven ability to analyze social media data, identify insights, and develop strategic recommendations
  • Organized and able to think strategically both long and short-term with a focus on digital and social media
  • Strong presentation and communication skills in Vietnamese and English
  • Skilled at analyzing research and translating findings into action plans
  • Interest in consumer motivations, trends, and brand construction beyond communications
  • Able to work collaboratively across teams and with stakeholders
  • Able to write creative briefs and respond to creative work using insights
  • Good memory for facts and figures, especially digital metrics and trends
  • Persuasive, flexible, and able to engage positively with the team

Ogilvy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ogilvy and has not been reviewed or approved by Ogilvy.

  • Healthcare Strength Healthcare coverage is described as comprehensive in several markets, with medical, dental, and vision plans alongside mental health support options. Wellness supports such as EAP access and gym-related perks are also described as part of the package.
  • Retirement Support Retirement benefits are positioned as a meaningful component of total rewards, including 401(k) matching in the US. In the UK example provided, pension contributions are described as robust and potentially high after probation.
  • Leave & Time Off Breadth Time-off benefits are described as relatively broad in some locations, including sizeable annual leave and additional days such as a birthday off and volunteering time. Parental leave is also portrayed as enhanced in certain markets.

Ogilvy Insights

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The Company
HQ: New York, NY
11,000 Employees
Year Founded: 1948

What We Do

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities. 

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