CASE is seeking a strategic, results-driven Social Planner / Strategist to craft impactful social media strategies that drive brand awareness, engagement, and conversions. You’ll bring strong research, insight, and creativity to develop and execute campaigns, collaborate with cross-functional teams, and stay ahead of social and digital trends. The ideal candidate is a problem-solver with a passion for brand growth and a deep understanding of social media dynamics.
As a CASE Social Planner / Strategist, you will:
- Develop in-depth understanding of clients' brands and objectives to craft effective social media and digital marketing strategies that boost brand awareness, engagement, and conversions.
- Conduct research on consumer behavior, brand positioning, trends, and competitor analysis to inform strategies.
- Extract key insights to guide strategy and campaign development.
- Create comprehensive social strategies and playbooks, including goals, consumer profiles, content plans, KPIs, and community engagement guidelines.
- Collaborate on social-first campaign concepts for brand and product launches, analyzing performance and suggesting optimization strategies.
- Oversee the creation of social-first content and assets.
- Lead strategy sessions, workshops, and brainstorming sessions with account and creative teams.
- Strategically plan daily social asset placements each month across various social channels, demonstrating an understanding of the unique value each platform brings to the brand and its community.
- Stay updated on social and digital trends, sharing insights with the team and clients.
DESIRED QUALIFICATIONS
- 2+ years of experience in social media strategy for beauty or fashion brands
- Stay up-to-date on social and digital trends, sharing insights with the team and clients.
- Experience with research and insights, strategy, positioning, channel / comms planning, execution and analytics
- Excellent oral and written communication skills
- Able to successfully manage multiple priorities and projects in a fast-paced environment
- Fluent in InDesign, Keynote, and spreadsheets
- Positive attitude, excellent communication and problem- solving skills, and a desire to work hard and have fun
New York Pay
$60—$90 USD
We are an integrated branding agency with a talented, highly-collaborative (and really nice) 40-person team that combines WFH with IRL 3 days per week in a beautiful, light-filled office in Soho, NYC or our satellite co-working space in Hollywood, CA. Since 2004, we’ve partnered strategically with global companies like The Shiseido Group, The Estée Lauder Companies, and e.l.f. Beauty, as well as social-first start-ups like OUAI, Summer Fridays, and Keys Soulcare to define and articulate their brands, and engage consumers around the world. Learn more at caseagency.com
What We Do
We create, recharge, and activate iconic beauty, wellness, and lifestyle brands.
Interested in partnering with CASE? Email: [email protected]
Interested in working at CASE? Visit: caseagency.com/careers
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