Job Title
Social Media Student Assistant - 2Agency
Texas A&M Agrilife Extension ServiceDepartment
Marketing and CommunicationsProposed Minimum Salary
$10.00 hourlyJob Location
College Station, TexasJob Type
Student WorkerJob Description
Under the supervision of the Social Media Coordinator, the Social Media Student Assistant will support Texas A&M AgriLife’s social media efforts with the development of high-quality, brand-aligned content. This role is hands-on and highly creative, with a strong focus on capturing photo/video assets, editing for multiple platforms, and generating content ideas. This role is open only to current Texas A&M University students.
Key Responsibilities:
Content Creation & Production:
Capture photos and videos at events and around campus to support multi-platform storytelling. Prepare final deliverables including captions, thumbnails, alt-text, and optimized aspect ratios. Maintain an organized archive of raw footage, edited files, and project assets via discussed storage needs.
Content Development & Ideation:
Pitch content ideas weekly that align with AgriLife priorities, campaign calendars, student life, and program stories. Build draft content outlines, storyboard simple shoots, and propose execution plans. Support implementation of recurring content series, seasonal content, and event coverage.
Trend Research & Application:
Monitor platform trends, emerging formats, and best practices. Assess trends for brand fit, mission appropriateness, and relevance to AgriLife audiences. Recommend adaptable trend concepts and create test content when approved.
Publishing Support:
Prepare posts for scheduling, ensuring accuracy, brand voice alignment, and accessibility requirements. Assist in publishing day-of content, live coverage, or quick-turn stories as needed. Follow guidelines for tone, imagery, and representation across all AgriLife units.
Additional Projects:
All AgriLife Marketing and Communications student workers complete a semester-long project aligned with the AgriLife Marketing and Communications strategic plan, creating a small-scale campaign or initiative using the PESO model. Projects vary by role and may be implemented in real-world applications, providing portfolio-ready work.
Required Qualification:
Current undergraduate or graduate student at Texas A&M University.
Required Knowledge, Skills, and Abilities:
Strong writing, editing and proofreading skills.
Familiarity with major social media platforms and basic analytics tools.
Ability to balance multiple projects and meet deadlines.
Professional verbal and interpersonal communication skills.
Ability to work cooperatively with others.
Must have a self-starter attitude, activate content ideas both as instructed and independently.
Preferred Qualifications:
Coursework or experience in communications, journalism, marketing or related fields.
Experience with content-management tools (e.g., Hootsuite, Sprout Social) and graphic-design applications (e.g., Canva, Adobe Creative Cloud).
Experience on social media platforms or a strong understanding of how various platforms work and effectively navigating and utilizing them.
Understanding of AP style and accessibility best practices.
Demonstrated creativity and an eye for visual storytelling.
Comfortable on camera and adept at collecting and editing photos and videos.
Work Expectations:
Availability to cover occasional on-campus events.
Reliable communication through phone, email, or other team platforms.
Commitment to learning platform best practices and contributing to a positive team workflow.
Applicant Instructions: Include a Resume, Cover Letter, and References with your application.
Rate of Pay: $10.00/hour
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.
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Texas A&M University has a proud history that stretches back to 1876 when The Agricultural and Mechanical College of Texas became the first public institution of higher learning in the state of Texas. Nestled in the heart of the Houston-Dallas-Austin triangle, Texas A&M University at College Station is the state's largest university, with nearly 65,000 students calling Aggieland home, and another 5,200 Aggies are studying at branch campuses in Galveston, Texas, and Doha, Qatar. Texas A&M's designation as a land-, sea-, and space-grant institution reflects the superior quality and diverse range of research and innovation occurring on campus daily. Texas A&M boasts a strong military tradition, having contributed men and women in uniform to every armed conflict since the Spanish-American War. More Aggies commission as officers into the U.S. Armed Forces than any other school outside of the U.S. military academies every year. Student-athletes represent Texas A&M across 18 sports within the Southeastern Conference. Additionally, the George H.W. Bush Presidential Library and Museum is located on Texas A&M's campus, as is the President and First Lady’s final resting places. Quick to offer a cheery "Howdy!" to any visitor, Aggies pride themselves on their hospitality and strive to live out the University's core values of respect, excellence, leadership, loyalty, integrity, and selfless service. To learn more about employment opportunities at Texas A&M, visit https://jobs.tamu.edu
