Social Media Strategy & Digital Content Manager

HilltopHoldings is looking to hire a Social Media Strategy & Digital Content Manager. This position leads social media strategy and social-first content for Hilltop Holdings, PlainsCapital Bank and HilltopSecurities, turning business priorities and stories from across markets and lines of business into recurring series, employee voices, and platform-native video. It also extends social content to location listings and review profiles and supports agency campaigns, strengthening how Hilltop’s companies are found on social platforms, in search, and in AI-generated answers. 

Responsibilities

• Develops the social media content strategy with marketing leadership, defining audiences, platforms, content pillars, and KPIs; owns the editorial calendar
• Creates recurring content series and captures thought leadership, culture, community, employee, and customer stories, traveling within PlainsCapital and HilltopSecurities markets where appropriate 
• Plans, shoots, edits, and captions short-form and platform-native video, coordinating design, photography, and production vendors for larger projects
• Publishes and manages Company social channels, engages with the community, escalates sensitive issues, and shares content for reuse on the website, email, and other channels
• Collaborates with the advertising agency and campaign team to align organic and paid social with broader campaigns, recommending content to boost, contributing stories, video, and social insights, and reporting on paid social performance
• Partners with the listings administrator to use location listings and review profiles as content channels, extending social content, posts, and Q&A to strengthen how Hilltop’s companies appear in local search and AI-generated answers
• Uses generative AI tools responsibly and shapes social content and profiles so search, and AI answer engines can find and cite Hilltop Holdings, PlainsCapital Bank, and HilltopSecurities accurately
• Applies campaign tagging, tracks KPIs across organic and paid social, listings, and reviews, and presents insights and recommendations, partners with analytics on attribution
• Trains employees on effective, compliant social media use and content sharing
• Manages content intake with business lines and routes all content through Compliance review, maintaining required disclosures and records
• Other duties and responsibilities as assigned

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience
• 5+ years of social media or digital content experience with demonstrated ownership of strategy and results
• Excellent writing, editing, and storytelling skills; portfolio of writing, social, and video samples required
• Hands-on video production and editing skills; Adobe Premiere Pro, After Effects, Photoshop, or Canva strongly preferred
• Familiarity with Adobe suite; experience with Adobe Express preferred
• Working knowledge of generative AI tools and how social content, listings, and reviews influence search and AI discovery
• Experience with social management and analytics tools, GA4, and UTM tagging; Meltwater strongly preferred
• Experience with project management tools such as Wrike preferred
• Experience managing editorial calendars, multiple stakeholders, and agency partners across concurrent projects
• Excellent communication skills and the ability to influence at all levels and represent the Company positively
• Ability to adapt to changing priorities and tight deadlines
• Proficiency in Microsoft Office
• Willingness to travel regularly within the local and Texas market footprint, including occasionally early mornings, evenings, or weekends, and to transport some video equipment
• Preferred: financial services or regulated-industry experience, advertising compliance familiarity, and listing management platform experience

The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required and may be changed at the discretion of the Company.

About Us

Founded in 1998 and headquartered in Dallas, Texas, Hilltop Holdings offers a diverse range of financial services through its three primary subsidiaries, PlainsCapital Bank, PrimeLending, and HilltopSecurities. PlainsCapital Bank is a leading commercial bank with locations throughout Texas. PrimeLending is a national mortgage provider focused on purchase mortgage originations. HilltopSecurities provides financial advisory, clearing, retail brokerage, and other investment banking services. Hilltop Holdings seeks to build the premier Texas-based diversified financial services holding company through acquisitions and organic growth. To learn more, please visit www.hilltop.com.

About the TeamHilltop Holdings’ Marketing and Communications department is a dedicated team working to create impactful strategies and driving brand growth for our organization. We are passionate about connecting with our target audience, building strong relationships, and effectively communicating the value of our products and services. With a deep understanding of market trends and consumer behavior, we develop comprehensive marketing plans that encompass traditional and digital channels. From market research and competitive analysis to creative campaign development and execution, we strive to create compelling narratives that resonate with our customers. Our department works closely with cross-functional teams to ensure brand consistency and deliver exceptional experiences across all touchpoints. We embrace innovation and leverage cutting-edge technologies to enhance our marketing efforts and drive measurable results. At Hilltop, the Marketing department is committed to elevating our brand, fostering customer loyalty, and achieving sustainable growth in a dynamic and competitive marketplace.