About Boulder
Boulder Care is an award-winning digital clinic for addiction medicine, recognized for both innovation and high quality of patient care. Founded in 2017 by CEO Stephanie Strong, our mission is to improve the lives of people with substance use disorders through compassionate, evidence-based care.
We provide Boulder patients with a fully virtual, multidisciplinary care team—including medical providers and peer recovery specialists—who deliver personalized treatment, including medication-assisted treatment (MAT) and ongoing support. Our approach is grounded in clinical excellence, patient-centered care, and a commitment to reducing barriers to recovery. Boulder partners with leading health plans, employers, and community organizations to ensure that our services are accessible and covered for the people who need them most.
Named by Fortune as one of the Best Workplaces in Healthcare, Boulder fosters a culture of kindness, respect, and meaningful work that delivers outstanding patient outcomes and moves the addiction medicine industry forward.
About this role
As the Social Media Strategist, you will drive Boulder Care’s presence and performance across paid and organic social media. You’ll build and execute a social strategy that increases awareness, engagement, and, most importantly, patient acquisition.
This role requires a blend of creative instincts and analytical rigor: you’ll ideate campaigns, manage execution, and optimize based on data. You’ll work closely with the Creative, Communications, and Enrollment teams to ensure every post, ad, and interaction moves our mission forward.
What you'll do:
Social Strategy & Execution – 50%
- Develop and execute paid and organic social strategies across Meta, TikTok, Reddit, YouTube, and other platforms
- Create and maintain a dynamic editorial calendar that supports growth and engagement goals
- Collaborate with Creative and Communications teams to produce high-performing content
Optimization & Analytics – 30%
- Continuously test and iterate messaging, formats, and placements based on performance data
- Track engagement, conversion, and acquisition metrics — providing actionable insights for improvement
- Ensure brand consistency and patient-first messaging across channels
Community Engagement – 20%
- Engage authentically with current and potential patients, families, and community partners
- Identify and cultivate relationships with relevant influencers or advocates in digital health and recovery spaces
What you bring:
- Minimum of 4 years of experience managing paid and organic social campaigns
- Strong understanding of platform analytics (e.g. Meta Ads Manager, Google Analytics)
- Experience driving measurable growth and conversions through social channels (Facebook, Instagram, Reddit, TikTok)
- Knowledge of A/B testing best practices
- Exceptional storytelling and writing skills with a patient-centered mindset
Nice to have but not required
- Experience in healthcare, mental health, or Medicaid populations
Work environment
- This is a fully remote role but we are currently only hiring candidates located in the following states: AZ, CA, CO, FL, GA, ID, IL, KY, MA, NC, NJ, NY, OH, OR, PA, SC, TN, TX, UT, WA, or WV. Applicants must reside and work in one of those states to be considered
- Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
- Office Requirements: Boulder teammates working with sensitive information must have a dedicated, private workspace with a lockable door and high-speed internet to maintain a secure, distraction-free environment, ensuring compliance with HIPAA and confidentiality standards
- Boulder Care employees are free to use our river-front HQ located in Portland, OR whenever they would like
Expected hours of work
This is a full-time position expected to work 40 hours between Monday-Friday during standard business hours.
Some of Boulder’s amazing benefits for regular, full-time employees
- Contribution to meaningful, life-saving work!
- Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of our employees and their families
- Mental Health Services via insurance coverage, including Talkspace, and EAP for continuous care
- 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
- Sick leave accrued at 1 hr for every 30 hrs paid
- 9 Paid Holidays per year
- 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment)
- 401(k) retirement savings
- Remote friendly with hardware provided to complete your work duties
Our values
- The people we care for always come first
- Our opportunity is also our duty, in service to others
- Share facts to change minds, instill empathy to change hearts
- Move the industry forward: follow the data
- Strong individuals, stronger together
- Boulder Care recognizes the value that lived experience can provide to our organization, community, and patients. Applicants with lived experience and/or training as a peer recovery specialist are encouraged to apply.
Boulder Care believes the people who manage our product and team should be representative of those who use the platform. This includes people from backgrounds that are historically underrepresented in the industry. We celebrate differences and are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, citizenship, marital status, disability, gender identity or veteran status. If you are a qualified person with a passion for what we do, please apply!
Top Skills
What We Do
Telehealth addiction treatment on your terms and timeline - grounded in kindness, respect, and unconditional support.
At Boulder Care, we help people with substance use disorders reach their goals through judgement-free recovery support and evidence-based addiction treatment, rooted in the principles of harm reduction. Patients can access their Care Team — a Clinician, a Care Advocate, and a Peer Recovery Specialist — through secure messaging, video visits, and phone support from an app on their phone.
By championing low-threshold access to medications for addiction treatment, Boulder improves clinical and functional outcomes — sharing in the cost savings with health plan and employer partners under a value-based model.
We are proud to offer millions of Americans access to Boulder as an affordable in-network provider and affordable self-pay options to those who need it.
