Parker Street (a division of WFLA-TV) is the newest and coolest digital agency to hit Tampa Bay! We are a forward-thinking company dedicated to driving growth through data-driven digital marketing strategies. At Parker Street, we transform innovative ideas into impactful realities, ensuring our clients' brands thrive in the digital landscape. We are passionate about ideation, excellence and delivering measurable results and we want you to join our team!
Responsibilities:
- Client Interaction: Engage with clients to understand their business goals, target audience, and current social media presence.
- Strategy Development: Develop and implement customized social media strategies to increase brand awareness, engagement, and sales.
- Platform Optimization: Provide recommendations and implement best social media platforms and practices to achieve clients’ objectives.
- Content Creation: Collaborate with content creators to produce high-quality, engaging content tailored to each platform.
- Influencer Outreach: Identify and reach out to social media influencers to build partnerships and promote clients’ brands.
- Revenue Sharing Partnerships: Develop and manage revenue-sharing partnerships with influencers and other strategic partners.
- Analytics and Reporting: Monitor and analyze social media performance using analytics, tools, and provide regular reports to clients with actionable insights.
- Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices to ensure clients remain competitive.
- Sponsor Integration: integrate sponsorship elements into social media video streams (YouTube, Facebook)
Qualifications:
- 2+ years’ experience as a Social Media Strategist or similar role.
- In-depth knowledge of various social media platforms and their respective audiences.
- Strong understanding of social media metrics and analytics.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
- Experience with influencer marketing and partnership development is a plus.
- An entrepreneurial spirit
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
