Social Media Strategist

What you’ll do

Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace.

Scout Motors is seeking a creative and dynamic Social Media Strategist to join our Scout Studios team for the purpose of driving audience growth and engagement on our Scout social media channels. The ideal candidate will be an expert in social media trends, passionate about storytelling and content creation, have a deep understanding of the automotive industry and a proven track record of building and delivering on social media audience and engagement growth strategies. You will be responsible for developing and implementing Scout’s social media strategy to drive the brand’s online presence and tone, engage with our community, and build fans of the brand.

• Create comprehensive social media strategies that align Scout’s goals and target audience with the overarching objective to foster a massive, engaged and inspired audience across all of Scout’s social media channels.
• Conduct market research to identify trends and opportunities in social media that Scout should act on.
• Collaborate with Scout Studios team to develop and maintain a social content calendar that includes content creation, curation, scheduling, and posting across Scout’s social media platforms.
• Craft compelling and engaging content, including text, image, and video, that captivates and engages Scout’s audiences.
• Ensure all content is on-brand, consistent in style and quality, and optimized for SEO.
• Drive consistent, quality engagement and discussion across Scout’s social media channels.
• Foster and maintain social media relationships with influencers, like minded-brands, and key opinion leaders.
• Manage social media discussions, feedback, and user-generated content to build a positive and active social audience.
• Set specific objectives and success measurement tactics and report on ROI.
• Track and analyze social media metrics to gauge the success of campaigns and strategies.
• Prepare regular reports on social media performance and provide actionable insights and recommendations on how to continue to grow and engage Scout’s audiences.
• Stay updated on social media algorithm changes, best practices, and new, significant, and beneficial social media channels for future growth opportunities.
• Plan and execute paid social media advertising campaigns, monitoring ad performance to optimize campaigns for better results, and manage budgets effectively.
• Work closely with the rest of the Scout Studios team to ensure a streamlined, cohesive, and connected front to content production and distribution.
• Collaborate with other departments to integrate social media into broader marketing and business initiatives.

Location & Travel Expectations: The responsibilities of this role require attendance at in-person meetings and events regularly. This role will be based out of the Scout Motors location in Novi, MI. Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.

What you’ll bring 

We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You’ll be comfortable with change and flexible in a fast-paced, high-growth environment. You’ll take a collaborative approach to achieve ambitious goals. Here's what else you'll bring: 

Requirements:

• Bachelor’s degree in marketing, Communications, or related field.
• Minimum 6-years years’ experience as a Social Media Strategist, or in a similar role.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Excellent verbal and written communication skills.
• Strong organizational and multitasking abilities.
• Creative mindset with an eye for detail.
• Proficiency in social media management tools and analytics software.
• Self-starter with the ability to work independently and as part of a team.

Preferred Qualifications:

• Experience with graphic design and video editing tools (e.g., Adobe Creative Suite).
• Familiarity with SEO and web traffic metrics.
• Experience in initiating and managing influencer partnerships.

What you'll gain

The benefits of joining Scout include the chance to build products and a company from the ground up.  This is a chance to create something new and lasting – with an iconic brand at its foundation.  In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights:

• Competitive insurance including:
  • Medical, dental, vision and income protection plans
• 401(k) program with:
  • An employer match and immediate vesting
• Generous Paid Time Off including:
  • 20 days planned PTO, as accrued
  • 40 hours of unplanned PTO and 14 company or floating holidays, annually
  • Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
  • Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

Pay Transparency

This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent.

Initial base salary range = $100,000-$130,000

Internal leveling code: IC8

Notice to applicants:

• Residing in San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, Scout Motors will consider for employment qualified applicants with arrest and conviction records. 
• Residing in Los Angeles: Scout Motors will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance. 
• Residing in New York City: This role is not eligible for remote work in New York City.