Social Media Strategist

Expectation for all Employees

“Elevating life experience” is Glen Ivy’s vision statement. Our mission is to inspire memorable, meaningful and enjoyable experiences in everyone, every day and our Guests are our number one priority.

All employees are expected to bring these statements to life for guests and fellow employees, consistently exhibiting excellence and competence, collaboration, innovation, respect, accountability and ownership in job duties. Glen Ivy employees must work ably in a fast-paced environment with demonstrated ability to prioritize multiple, demanding, and competing tasks, and must follow all company policies, procedures, guidelines, and safety requirements, and seek assistance as appropriate.

By inspiring memorable, meaningful, enjoyable experiences in everyone, every day, we elevate others’ life experience, and our own.

About Glen Ivy:

We pride ourselves on being everyone’s resort. A destination like no other. Whatever you come for: a day with friends or family, a wellness escape, top therapeutic treatments, healthy food or our beautiful pools and lush landscape, the team at Glen Ivy® guarantees to make your day special, seamless and above all unforgettable.

Benefits/Perks at Glen Ivy:

• Resort privileges- employees get in for free!
• Friends and Family Resort rate
• 40% off services
• 25% off retail
• Birthday gift card
• 12 weeks of summer giveaways
• Paid sick time
• 1.5 pay on select holidays
• Medical/Dental/Vision/Life insurance (FT/PT only)
• 401k benefits

Position Summary: The Social Media Strategist supports Glen Ivy Hot Springs’ social media presence by creating engaging content, fostering community engagement, and bringing the Glen Ivy experience to life across digital channels. This creative on-site role focuses on content creation, photography, videography, social publishing, and community management while building foundational skills in social media strategy and performance analysis.

Working closely with the Director of Marketing and cross-functional teams, this position helps execute social media initiatives that strengthen brand awareness, inspire engagement, and support visitation.

License(s): N/A           

Education/Training:

• High School diploma, College degree in Design, Communications or Marketing preferred

Experience:     

• 1-3 years of experience in social media, digital marketing, communications, content creation, or a related field.
• Experience creating content for hospitality, wellness, luxury travel, spa, resort, or destination marketing preferred.
• Passion for storytelling, wellness, hospitality, travel, or lifestyle brands.
• Strong photography and videography skills.
• Experience with graphic design or motion graphics.
• Experience with video editing platforms such as Adobe Premiere Pro, Final Cut Pro, CapCut, or similar software.
• Familiarity with Adobe Creative Suite, Canva, or comparable design platforms.
• Strong understanding of Instagram, Facebook, TikTok, Pinterest, and YouTube best practices.
• Familiarity with social media scheduling platforms and analytics tools.
• Basic understanding of influencer marketing and creator partnerships.
• Experience with paid social campaigns and boosting organic content preferred.
• Familiarity with SEO, social search optimization, and emerging AI tools for content creation preferred.
• Organized, collaborative, and able to manage multiple projects in a fast-paced environment.

Job-Related Skills:     

• Excellent verbal and written communicator
• Creative storytelling
• Visual content production
• Trend awareness
• Strong organizational skills, attention to detail and ability to multi-task/manage priorities
• Flexibility to handle multiple tasks/projects simultaneously and meet deadlines
• Copy editing and writing; proof all written materials to ensure brand and message accuracy
• Customer-focused approach with all levels of internal and external guests
• Maintain a positive, constructive working style and open flow of communication with others
• Ability to maintain confidentiality relative to information and/or situations is critical
• Ability to work in a fast-paced, detail-oriented environment

Essential Duties & Responsibilities:

Content Creation & Production

• Capture high-quality photography and video throughout the property, highlighting the overall Glen Ivy experience, spa, wellness programming, dining, retail, seasonal campaigns, and special events.
• Create engaging short-form and long-form content for Instagram, Facebook, TikTok, Pinterest, and YouTube.
• Edit videos, reels, stories, graphics, and photography optimized for each platform.
• Assist with maintaining a well-organized digital content library of photography and video assets.
• Schedule and publish social media content according to the monthly content calendar.
• Ensure all content reflects Glen Ivy's visual identity, voice, and wellness-focused brand standards.

Community Engagement

• Monitor social media channels and respond to comments and direct messages in a timely, brand-appropriate manner.
• Encourage authentic engagement and foster a welcoming online community.
• Identify user-generated content opportunities and coordinate approvals for reposting.

Social Media Support

• Assist in executing the social media content calendar and seasonal campaigns.
• Stay informed on social media trends, emerging platforms, and content ideas to support ongoing initiatives.
• Bring forward creative concepts for new content series, storytelling opportunities, and audience engagement.
• Support the implementation of marketing campaigns across social channels.

Cross-Department Collaboration

• Partner with Operations, Spa, Food & Beverage, Retail, Guest Experience, Programming, and Human Resources teams to capture content that supports business initiatives
• Attend property events, wellness programming, seasonal activations, and special experiences to capture real-time content.
• Assist with content needs for partnerships, promotions, and internal initiatives.

Influencer & Creator Partnerships

• Assist with coordinating influencer visits, creator collaborations, and hosted experiences.
• Help organize schedules, gather content deliverables, and maintain partnership records.
• Research creators who align with Glen Ivy’s brand and target audiences.

Analytics & Reporting

• Monitor social media performance metrics, including engagement, reach, impressions, audience growth, and video views.
• Assist with preparing monthly performance reports and identifying content insights.
• Learn platform best practices, audience behavior, and emerging digital marketing trends.
• Track influencer campaign performance and ROI.

Additional Responsibilities:

• Assume other activities, responsibilities and functions from time to time as directed
• Stay up-to-date on current trends and industry news
• Look for innovative ways to capture potential guests’ attention, make positive brand connections and increase revenue (drive guest count and gift card sales)

Personal Attributes:

• Well developed interpersonal skills with ability to relate well with diverse personalities
• Ability to establish credibility and act decisively while recognizing and supporting the business priorities and culture
• Results oriented with the ability to balance other business considerations
• Resourceful and well-organized
• Good reasoning abilities and sound judgment

Strong analytical, numerical and reasoning abilities