Social Media Marketing Strategist
Are you passionate about driving engagement and building communities through social media? Join our dynamic Social Media Marketing team as a Social Media Marketing Strategist, where creativity meets strategy to deliver exceptional results for our clients.
In this role, you’ll spearhead innovative campaigns across platforms like Meta (Facebook and Instagram), LinkedIn, TikTok, and emerging channels. By staying ahead of trends and analyzing performance, you’ll be the go-to expert for creating impactful strategies that meet and exceed client marketing goals.
What You’ll Do
Design and execute data-driven organic and paid social media campaigns to elevate brands.
Publish engaging social media posts to captivate audiences and drive participation.
Design and develop creative assets for social media advertising campaigns, including graphics and ad variations aligned with platform best practices across social platforms.
Deliver insightful campaign reports to clients, providing actionable recommendations based on performance data.
Identify emerging trends and implement them to keep clients ahead of the curve.
Collaborate closely with sales reps, partners, and clients to ensure a seamless experience.
Monitor campaign budgets and performance to ensure efficient and effective paid social campaign management.
What We’re Looking For
A creative storyteller with a strategic mindset.
Strong written and verbal communication skills to confidently present ideas and results.
1+ years of experience in social media marketing preferred.
BA/BS Degree is a plus.
Experience creating visual assets for social media advertising is also preferred, and familiarity with design tools such as Canva is a plus.
Exceptional organizational and time management abilities.
Why Join Us?
Be part of an innovative team passionate about redefining the social media space.
Gain hands-on experience with a diverse range of clients and industries.
Take ownership of your ideas and see them come to life in meaningful campaigns.
Enjoy opportunities for professional growth and development in a fast-paced environment.
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships with major search engines, social networks, and other leading technology companies, LocalEdge offers a full line of digital marketing products that help businesses reach and engage today’s consumers.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate, if hired in New York State, is $38,500. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education
Skills Required
- At least 1 year of experience in social media marketing
- Strong written and verbal communication skills
- Ability to create visual assets for social media advertising
- Familiarity with Canva or similar design tools
- Exceptional organizational and time management abilities
- BA or BS degree
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
