Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.
For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.
As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.
At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.
A day in the life:
The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries. This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution. As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients.
Key Responsibilities:
- Social Strategy Development: Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships
- Ensuring adoption of Power Circuit for client’s within your book
- Influencer Programming Strategy & Production: Proficient in strategically driving influencer programming through identifying, vetting and slating influencer talent and creators for campaigns. This is inclusive of negotiating, communicating deliverables, seeing partnership through from execution to completion, and reporting on performance
- Autonomous Workflow Management: Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts
- Creative Strategy Development: Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs, utilizing past months performance to drive strategic changes while incorporating trend-driven and relevant social context
- Social Content Execution: Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts
- Trendspotting: Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team
- Collaborative Team Meetings: Actively participate in team meetings, contributing creative insights, sharing industry updates, and collaborating on cross-functional initiatives
- Client Communication: Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- 2+ years of experience in social media (agency experience preferred)
- Industry Expertise: Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies
- Client Variety: Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility
- Brand Voice & Tone: Experience in crafting and maintaining unique brand voices for clients, ensuring consistency and authenticity in all social media content
- Results and Impact: Proven history of developing and managing social campaigns that drove impactful results across a variety of KPIs; proficiency in leveraging data and analytics to refine and optimize social strategies for maximum impact
- Autonomous Workflow Capability: Highly self-motivated and capable of working independently to develop, execute, and manage social media strategies while delivering exceptional results
Key Performance Indicators (KPIs)
- Personal RPE: $28K
- Sufficient QA process ownership that results in no errors that yield a negative impact to revenue or retention of all clients within your book
- Retention Rate of Social Accounts within your book: >90%
- Retention Rate of Direct Reports (if applicable): >90%
- Completion of On-Time Deliverables: 100%
Most Important Things (MITs)
- Client Performance and Sentiment
- Autonomous workflow management and account ownership
- Department Support
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
Skills Required
- 2+ years of experience in social media
- Agency experience
- Current knowledge of social media trends, algorithm changes, and platform updates, with examples of applying that knowledge to improve strategies
- Experience managing social media strategies for multiple clients across various industries
- Experience crafting and maintaining unique brand voices and tones
- Proven history of developing and managing social campaigns that produced impactful results across multiple KPIs
- Proficiency using data and analytics to refine and optimize social strategies
- Ability to work autonomously, prioritize tasks, manage client accounts, and meet deadlines
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results. Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience. Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services. We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way. One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
