Social Media Specialist

Transact and CBORD have joined forces as industry leaders to bring the best integrated technology solutions to education, healthcare, and business campuses worldwide. Be a part of this exciting new partnership, committed to transforming organizations and improving the lives of people doing mission-critical work.

We are currently searching for qualified candidates for Social Media Specialist. Please see the details for the position below.

Title:  Social Media Specialist

Location: Remote - within the US.

Position Summary: We’re looking for a Social Media Specialist with a passion for digital engagement, brand storytelling, and community building. This role will cover both brands (Transact & Cbord) during the merger as well as develop, execute, and optimize a social media strategy that not only grows our online presence but also deepens our community with our audience. You'll have the opportunity to own our social strategy, cultivate relationships through engagement, make a lasting impact on our brand visibility and report out on the social media strategy.

Strategic Planning & Execution:

• Develop and implement a comprehensive social media strategy that aligns with company goals and objectives, focusing on growth, engagement, and brand awareness.
• Create and maintain a content calendar, ensuring timely and impactful posts across all key platforms (LinkedIn, Twitter, Instagram, TikTok etc.).

Content Creation & Management:

• Curate and create engaging content that speaks to our audience, including graphics, videos, and copywriting, ensuring brand consistency and authenticity.
• Collaborate with cross-functional teams to generate thought leadership content for company leaders, amplifying their voices on topics relevant to the industry.
• Collaborate with growth marketing team to schedule their campaign content and schedule them on social platforms.

Community Engagement:

• Actively monitor and engage with our audience, responding to comments, messages, and mentions in a timely and brand-aligned manner.
• Increase our engagement by participating in discussions and connecting with influencers, industry professionals, and target audiences.

Employee Advocacy Program:

• Lead and enhance our employee advocacy program, encouraging participation and guiding employees on how to effectively share and amplify our brand message.
• Provide ongoing support and training to employees on best practices, and measure program effectiveness, identifying ways to improve impact.

Analytics & Reporting:

• Track and analyze the performance of social media initiatives, using insights to inform and optimize future strategies.
• Provide regular reports on key metrics, growth trends, and engagement rates, along with actionable insights and recommendations.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field, or equivalent experience.
• Proven experience in social media strategy and execution, preferably in a B2B or tech-focused environment.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills, with a creative approach to content and storytelling.
• Proficiency in social media management tools and analytics platforms (e.g. HubSpot).
• Ability to work independently, take initiative, and be comfortable as a thought leader in our industry.

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions.

If you are a full-time salaried or hourly worker, we offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched 401(k), Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.

Transact Campus Inc. is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, protected military/veteran status, or any other protected factor.

For more information on other job opportunities and our amazing culture, check us out HERE.