The Role
The Social Media Specialist will create and manage content across social media, analyze performance, engage with followers, and collaborate on campaigns to promote educational offerings.
Summary Generated by Built In
Egypt Education Platform is seeking a creative and data-driven Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and implementing social media strategies that enhance our online presence, engage our audience, and promote our educational offerings.
Key Responsibilities:
- Create, curate, and manage published content across social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
- Develop engaging and visually appealing social media campaigns that align with the overall marketing strategy and brand identity.
- Analyze social media performance metrics and report on the effectiveness of campaigns, making recommendations for improvement.
- Monitor trends in social media tools, applications, and best practices, adjusting strategies as necessary.
- Engage with followers, responding to comments and messages in a timely manner to build a vibrant online community.
- Collaborate with internal teams to gather content, such as student success stories, school programs, and events for promotion on social media.
- Assist in the planning and execution of social media advertising campaigns to increase reach and engagement.
- Stay updated on social media trends and innovations, incorporating them into our strategies when relevant.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Specialist or similar role, with a demonstrable understanding of social media platforms and their functionalities.
- Excellent written and verbal communication skills in both Arabic and English.
- Strong creative thinking and problem-solving abilities.
- Knowledge of social media analytics tools to measure performance and drive improvements.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Passion for education and an understanding of educational trends and target audiences.
Skills Required
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience as a Social Media Specialist or similar role
- Excellent written and verbal communication skills in both Arabic and English
- Strong creative thinking and problem-solving abilities
- Knowledge of social media analytics tools
- Ability to work independently and collaboratively
- Familiarity with graphic design tools is a plus
- Passion for education and an understanding of educational trends
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The Company
What We Do
Egypt Education Platform is an education management company that invests in and operates a network of schools, preschools, and educational content providers to transform the Egyptian education landscape.
