Social Media Specialist

At Spectrum Retirement Communities we believe in living without limits, in aging fearlessly, and in sharing great stories. The Spectrum Story is full of compassion, hard work, and fun. If the chapters of your life story include caring for others and a dedicated work ethic, then we need you!

The Social Media Strategist will support the company’s growth strategy by creating high-quality content and optimizing social media strategies to promote user engagement and reach target audiences. as well as help to develop analytics for company branding and reputation, social media marketing channels, digital campaigns, and lead generation.

In this position, your main responsibilities will include:

• Design, build, and execute our social media presence across all channels to best support the multiple overarching goals of the company.
• Oversee campaign calendar and direction for all social channels.
• Work closely with third party resources and partners with a highly technical approach to plan and execute social media campaigns for brand awareness, lead generation and talent recruitment.
• Build and implement social media campaigns that have relevant, interesting, and innovative content to boost customer engagement and interaction across multiple platforms.  
• Train internal teams on the company’s social media strategy in order to maintain a cohesive brand strategy across social media.
• Develop new and innovative social media growth and awareness strategies to untap new market share.
• Expert usage of all social media platforms; knowledge of Martech stack, including Hubspot marketing automation software, WordPress, Zapier, and CRM system,

To be successful in this position, we believe that you need the following experiences, strengths, and skills:

• Bachelor’s Degree or diploma in a relevant discipline, or commensurate experience
• 5 years of experience managing marketing channels in a B2C environment, with a focus on social media marketing.
• Proven work experience as a social media specialist, manager or strategist.
• Hands on experience using social media for brand awareness.
• Understanding of SEO and web traffic metrics and how to apply these.
• Must demonstrate proficiency with WordPress and Microsoft Office programs (advanced Excel skills preferred).

If you join Spectrum as a full-time team member, your story will include eligibility for medical insurance, dental insurance, vision insurance, life insurance, and other voluntary insurance options. All part-time and full-time team members are eligible to participate in our 401(k), for paid time off, holiday pay, Daily Pay and discounts through Perk Spot.

Spectrum Retirement Communities strongly encourage all team members to be fully vaccinated against COVID-19, however, the vaccine is not a requirement to work with us.

Spectrum Retirement, LLC and all affiliates are Equal Opportunity Employers. We do not discriminate against employees or applicants on the basis of race, color, national origin, gender, sex, sexual orientation, pregnancy, gender identity or expression, disability, religion, age, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Spectrum Retirement, LLC also participates in the E-verify program through the Department of Homeland Security and the Social Security Administration.

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