Social Media Specialist

The Communications Specialist is responsible for planning, directing, and implementing strategic internal and external content and creates wide-audience communications.  Contributing to communication programs associated with marketing, Intranet, Web site, corporate identity, corporate communications, social media, print and digital channels. Work with manager and senior management to assist with the formulation of short- and long-term business communication strategies. Participates in special corporate events when applicable.

Job Duties and Responsibilities (Essential Job Functions)

Common job activities are listed below; actual position responsibilities may vary.  Refer to your manager or human resources for specific duties and performance expectations.

1.  Online Content and Social Media           

• Develop and manage social media content calendar and assist with marketing and corporate communications plan. Write, approve, manage production and distribution of all internal/external communications associated with this plan. This includes social media content calendars, and may include internal newsletters, blogs, email campaigns, sales presentations, and case studies in collaboration with internal communications team members
  • Script, direct, and film content for short-form and long-form video content. Edit videos for social media and short-form content
  • Strategize and assist with implementation of leadership and executive social media and video content
  • Assist with training webinars, marketing/recruiting videos and other multimedia content
  • Direct the development and maintenance of all social media. Develop and implement content and creative solutions for the corporate profiles and assist with branch office profiles
  • Assist with marketing, advertising and promotion within the department. Coordinate work of outside agencies, freelancers and vendors in support of marketing and advertising programs                     
  • Assist with the preparation of budget proposals, estimate expenditures connected with advertising and marketing programs, review all costs connected with approved programs and manages to budget
  • Analyze cost and effectiveness of all forms of media associated with communications programs and recommend media to be used.
  • Manage the content calendar and monitor trends throughout the year
  • Oversee reputation management of brand in social media
  • Develop and monitor content for adherence to the brand voice, style and tone
  • Plan and direct or execute the design of creative materials. Secure, where appropriate, legal approval for all advertising and sales promotional materials
  • Work with design and digital experts in creating content that improves SEO and emerging AI-driven search experiences
  • Participate in sales meetings to correlate marketing and social media with sales activities. Promote new and existing marketing programs throughout the appropriate areas of Company (60-80%)

2.  Internal and External Communications

• Assist Marketing Director with writing of internal and external communications.  Research, write, compile and publish content on digital and print platforms. Other writing as directed (10 - 20%)

3.  Special Events

• Assist in promotion of company special events (including conventions, external and internal events) and development of marketing programs to support these events (5-10%)

5.  Perform any additional responsibilities as requested or assigned (0-5%)

Qualifications

Education:

• Bachelor’s degree in marketing, communications or related field; or equivalent work experience

Experience:

• 2-3 years marketing experience
• Experience managing and executing social media strategy required

Knowledge and Skills:

• Effective oral and written communication skills
• Strong computer skills
• Knowledge of social media platforms, editing tools, best practices, and trends and ability to provide technical support to agents in these areas
• Understanding of digital content best practices, including writing and structuring content for search visibility, AI-assisted discovery, and audience engagement
• Proven ability to edit writing and proofreading content
• Proven ability with copywriting for marketing messages, taglines, etc
• Project management skills; ability to prioritize and handle multiple tasks and projects concurrently
• Effective analytical and problem-solving skills

We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.