Social Media Specialist

Posted 14 Days Ago
Be an Early Applicant
Annandale, VA
In-Office
Junior
Design
The Role
Manage and grow online presence by developing social media strategies, creating content, engaging with audiences, and analyzing performance metrics.
Summary Generated by Built In

Position Overview:

We are seeking and strategic Social Media Specialist to manage and grow our online presence across multiple platforms. The ideal candidate is passionate about storytelling, design, and community engagement.

Key Responsibilities:

• Develop and execute social media strategies that align with brand goals and marketing campaigns.

• Create, schedule, and publish high-quality content (photos, videos, captions, stories, reels, etc.) across platforms like ABC Imaging website, Instagram, Facebook, TikTok, and LinkedIn.

• Manage day-to-day engagement by responding to comments, messages, and brand mentions.

• Analyze performance metrics and provide regular reports with actionable insights.

• Stay current on social trends, hashtags, and algorithm updates to maximize visibility and growth.

• Collaborate with the marketing and design teams to ensure brand consistency across all digital touchpoints.

• Monitor online reputation and support community management efforts.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field (or equivalent experience).

• 2+ years of experience managing social media for a brand, agency, or organization.

• Strong understanding of platform analytics, trends, and content optimization strategies.

• Excellent copywriting and visual storytelling skills.

• Proficiency with social media management tools like Meta Business Suite, Later, Hootsuite, Canva, or Adobe Creative Cloud.

• Detail-oriented, creative, and able to multitask in a fast-paced environment.

• Experience with paid social advertising and audience targeting.

• Photography or short-form video editing skills.

• Familiarity with influencer marketing and user-generated content.

• Basic understanding of SEO and content marketing principles.

Top Skills

Adobe Creative Cloud
Canva
Hootsuite
Later
Meta Business Suite
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The Company
HQ: Alexandria, VA
434 Employees
Year Founded: 1982

What We Do

A global, One-Stop Shop for all your printing needs from business cards to posters, billboards and blueprinting for highest quality at the lowest and best prices.

We provide excellent product, fast and reliable service with quick turnaround time. We will impress you! ABC Imaging has locations throughout USA, Middle East, UK and China, providing full service solutions customized to your specific requirements for printing and installation of point of purchase, marketing rollouts, on-site and off-site printing and copying, marketing proposals, reprographics and blueprinting. We provide full service design, prototyping and packaging. We supply and install temporary walls (Modular Barricades) and apply branding graphics for segregation of construction areas within shopping malls, airports, train stations and public spaces . Custom finishing, cutting, C&C routing, laser cutting and engraving, vehicle wraps, buss, truck and train wraps. We print postcards, calendars, canvas photos, photo-books, t-shirts, mouse pads and all other promotional products. Sell and service printing equipment, 3D printers, laser cutters and computers.

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