Social Media Specialist
About the Role
We’re seeking a detail-oriented Junior Social Media Specialist to support our social media efforts across LinkedIn, Instagram, TikTok, and other platforms. You’ll work closely with our Social Director and Senior Social Strategist to execute content calendars, optimize posts, and engage target audiences in a professional B2B context.
Key Responsibilities
- Develop and manage monthly content calendars for both company and spokesperson profiles
- Write professional, B2B-focused posts and thought leadership articles for LinkedIn
- Optimize native video content for LinkedIn’s format and audience
- Monitor industry trends and identify timely content opportunities
- Create networking-focused posts that foster professional engagement
Meta Platforms (Instagram, Facebook, Threads)
- Build and maintain monthly content calendars
- Produce Stories using platform-native features (polls, stickers, etc.)
- Create Reels incorporating trending audio and visual effects
- Conduct hashtag research and implement an effective hashtag strategy
TikTok
- Identify emerging trends and adapt them rapidly to our brand voice
- Edit native TikTok videos with creative effects and transitions (CapCut)
- Select and time trending sounds to maximize reach
- Develop hashtag challenges and viral-style content
- Repurpose content for cross-platform distribution
Additional Platforms (X/Twitter, Reddit) – Advantageous, not required
- Spot trending topics and conversations
- Craft concise, platform-appropriate storytelling and copy
Daily Tools & Software
- Content Creation: Canva Pro, CapCut
- Scheduling & Management: Sprout Social
- Analytics: Facebook Insights, Instagram Insights, Sprout Social
- Project Management: Google Workspace, ClickUp
- Social Listening & Research: Sprout Social
Client Communication & Career Development
- Months 1–6:
- Support client communications via ClickUp, email, and Sprout Social (no solo calls)
- Present content calendar updates under supervision of JoAnn or Ashleigh
- From Month 7 Onward:
- Lead content-focused client calls and independently present monthly calendars
- Ongoing:
- All strategic discussions and high-level client relationships remain with the Social Director and Senior Social Strategist
- All strategic discussions and high-level client relationships remain with the Social Director and Senior Social Strategist
Scope & Limitations
- Not Responsible For:
- In-depth reporting or advanced analytics solo
- High-level strategy formulation solo
- Managing complex client issues beyond content feedback solo
- Capacity:
- After training, this role can support content needs for 3+ new clients, with strategic backup provided by a senior social manager as needed
- After training, this role can support content needs for 3+ new clients, with strategic backup provided by a senior social manager as needed
Qualifications
- Demonstrated proficiency in LinkedIn and Instagram content creation and management
- Familiarity with TikTok video production and trend-driven content
- Strong writing skills with a professional B2B tone
- Experience using Canva Pro, CapCut, Sprout Social, and ClickUp
- Excellent organizational skills and attention to detail
- Strong communicator, comfortable with written client correspondence
Disclaimer
The duties and responsibilities listed in this job description are not all-inclusive. Zen Media reserves the right to add additional tasks or responsibilities and to change the scope of the job as necessitated by business demands.
Top Skills
What We Do
We’re a passionately curious group of strategists, writers, programmers, designers and technophiles who like big, actionable ideas. We never settle for “good enough.” We help you navigate the complexities and constant change of the digital landscape so you can attract more qualified prospects, convert more leads and close more sales.
