Company Description
When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.
Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.
PURPOSE OF THE JOB
The Social Media Specialist handles daily content creation, community management, and posting on Colombia's social media accounts, including Instagram, TikTok, and Threads.
They develop a unique channel personality and tone, create end-to-end content, and understand current trends to craft a national social narrative.
Their goal is to foster Brand Love through organic content, driving key metrics like reach, engagement, frequency, and well time, ensuring Red Bull generates the right word-of-mouth on the right platform at the right time.
Additionally, they turn performance data into actionable plans and enhance digital media expertise within the organization
Job Description
PLANIFICATION AND EXECUTION
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Activation around Red Bull events, occasions, and content. Generate the link between WORB and ours/third party channels. Responsible for planning and managing the social media posting calendar for Red Bull in Colombia.
- Identify local opportunities with special focus on social media and SOLs.
- Maximize the reach of the Red Bull brand within Colombia.
- Build community through social media community management.
- Optimize account performance using analytics, scheduling, custom features, and promoting a seamless consumer journey across platforms.
TRACKING AND REPORTING
- Identifies and analyzes social media trends, seeking new opportunities that applies to the Marketing Strategy.
- Perfect understanding of the results to make sure we are going on the right path monthly reporting to the Media Network Specialist to share with the rest of the company.
STRATEGY
- Use global content making it relevant locally.
- Ensure year long audience engagement.
- Collaborate with the Media Network Leader to develop the business plan and schedule strategies that support the marketing mix.
- Increase audience reach for local projects with relevant SOLs players for every specific playground.
Qualifications
- 2 or more years of running social media accounts.
- Advanced in English
- Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior
- Some experience in editing and handling tools such as Canva, CapCut, and/or Premiere
- Has a constant sense of online trends and knows how to drive Word of Mouth online.
- Knowledge of social copywriting and community management
- Creative and curious, copywriting, excellent communication and social skills, heavy user of social media.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
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What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
