Social Media Specialist

Job Overview 
 
Social Media Specialist: We are searching for a passionate Social Media Specialist to join us here at Primary Arms. Primary Arms is the parent company to 5 brands, Primary Arms Optics, Primary Arms Government, Expo Arms, Primary Arms Wholesale, and the Primary Arms Online business.
Responsibilities include but are not limited to: Assisting in planning, creating, and executing marketing campaigns to expand our company's reach and potential pipeline, coordinating social media outreach, and other administrative duties as assigned.
ESSENTIAL DUTIES & RESPONSIBILITIES: Will assist in creating and administering content on all social media platforms, such as Facebook, Instagram, LinkedIn, and X, in building an audience and ensuring customer engagement. The Specialist may also help monitor site metrics, respond to reader comments, assist in creative design edits and create posts that nurture community interaction and conversation. Assist in analyzing performance metrics to increase the productivity of posts, metrics to identify trends, and support sharing insights with our stakeholders. Work with the marketing team to continually test to optimize and achieve business goals. Help maintain and share awareness of competitors' digital presence. Assist with planning weekly, monthly, and quarterly content calendars for social media posts. Connect with Influencers to drive brand awareness and create excitement across social media platforms. Offer assistance with the production, edits, and assembly of our product videos and photos for our social media. Bring your ideas and make things happen when you see an opportunity!
 
Skills and Qualifications 

• Two years of college or direct social marketing experience 
• Must have 2 to 3 years of proven working experience as a social media specialist 
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills 

• Graphic design skills a plus – Adobe Suite (Photoshop, Illustrator, Premiere)  
• Demonstrable social networking experience and social analytics tools knowledge 
• Knowledge of online marketing and a good understanding of major marketing channels 
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability 
• Ability to work well with cross-functional teams 

• Comfortable being on live broadcasts 
• Ability to work with a diverse group of individuals and prioritize work 
• Attend tradeshows and business events 
• Strong firearms knowledge required 
• Social Media Management tools experience is a plus