Social Media Specialist

Posted Yesterday
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New York, NY
Mid level
Information Technology
The Role
The Social Media Specialist will enhance the JMD agency's social media presence by creating content, analyzing strategies, and engaging with followers. Responsibilities include developing a social media calendar, monitoring performance, and staying updated with current trends in the design industry.
Summary Generated by Built In

Come Work With Us!

 

Taylor Corporation is a dynamic, diversified company with big plans for the future and your career. We power our employees’ potential and strive to create opportunity and security for every member of the team. If you’re ready for something bigger more challenge, more variety, more pathways for professional growth we should talk. We’re passionate about our work, we believe there is always a better way, and we’re looking for people like you. 

 

Ready to reach your potential? It’s time to look at Taylor.

Your Opportunity: Jon Michael Design, a Taylor Corporation company, is looking for a Social Media Specialist to support the JMD social media channels (Instagram, LinkedIn, Facebook etc.) to help drive engagement and new business for the agency. Overall building an interactive following on our all social channels for JMD to stand out as a leader in the design industry.

The Social Media Specialist's job focuses on increasing the JMD agency awareness through the effective use of social media outlets.

Shift:

  • In office on Tuesdays, Wednesdays, & Thursdays; remote Mondays & Fridays
  • Office Hours: 10 am - 6 pm


Your Responsibilities:

  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
  • Using social media marketing tools to create and maintain the company’s brand
  • Prepares and develops social media content to support and enhance the organization's brand and operations.
  • Working with the internal JMD Design team to develop social media calendar and cadence of posts
  • Monitors, posts to, and analyzes social media channels to build a community of followers and enhance interaction.
  • Interacting with followers and other stakeholders/brands via the company’s social media accounts
  • Has knowledge of commonly-used concepts, practices and procedures within a particular field including latest social media trends.
  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities 
  • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
  • Help support the team in learning best practices to build a substantial social media presence.


You Must Have:

  • 3+ years of social media experience with 1+ years of strategic management
  • Experience working in-house with a design agency, beauty, or fashion company
  • Experience overseeing social channel communications on: Instagram, Facebook, LinkedIn, etc.
  • Experience planning comprehensive social calendars for cadence of posting with relevant design trends and celebrity activity based on client accounts
  • Experience following current fashion and beauty trends to stay on the pulse of the industry with relevant content
  • Experience building social content ideation to support the design team on post to work on for content deliverables
  • Knowledge of the best practices for generating more overall engagement on social media to gain a bigger audience in the beauty, fashion, design industry and beyond

We Would Also Prefer:

  • Bachelor’s degree in internet marketing or a related field

The anticipated hourly range for this position is $32-36. The actual base offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The range listed is just one component of Taylor Corporation’s total compensation and benefits package for employee.
About Taylor Corporation
One of the largest graphics communications firms in North America, Taylor’s family of companies provide a diverse set of products, services, and technologies addressing the toughest communication challenges. For nearly 50 years, Taylor has been a premier provider of powerful and innovative products, services, and expertise for individuals, businesses, and distributors large and small. Our 10,000+ employees spanning 26 states and seven countries work diligently to create the interactive, printing, and marketing solutions that have helped build some of the world’s more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a comprehensive benefit package including several health plans to choose from, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.
The Employer retains the right to change or assign other duties to this position.
Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled.

The Company
North Mankato, MN
6,589 Employees
On-site Workplace
Year Founded: 1975

What We Do

Taylor provides a diverse set of products, services and technologies to power the potential of the world’s leading brands. Using the latest printed and digital methods, we facilitate marketing communications of all types for businesses and consumers across a wide range of industries. You’ll see our solutions in your mailbox, your email inbox, in retail settings and on your mobile device.

Driven by Glen Taylor’s unwavering entrepreneurial spirit, Taylor Corporation has grown from a single small business in 1975 to one of the nation’s largest privately held companies today. What started as a humble printer of wedding invitations and business cards is now a highly diversified leader in the field of business communications. However, while Taylor's capabilities have changed dramatically in the last 45 years, our core purpose remains the same ― to create opportunity and security for our employees.

Taylor also continuously invests in technologies and production methods that enable us to shrink our environmental footprint. This commitment shows in the way we divert tons of waste to energy production, source responsibly harvested forest products and work to reduce our greenhouse gas emissions year over year. The result is a culture of sustainability that guides our decision making and ensures that we take the long-term view in everything we do

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