Social Media Specialist

Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

Job Description

Daxko is seeking a talented and dynamic Social Media Specialist to join our team in India. The ideal candidate will have a passion for social media, a knack for creative content, and the ability to drive engagement across various platforms. As a Social Media Specialist, you will be responsible for managing Daxko’s social media presence, collaborating on content strategies, and fostering community engagement.

You will also: 

• Develop, implement, and manage Daxko’s social media strategy across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
• Create engaging content including text posts, images, videos, and infographics that align with the company’s brand voice and goals.
• Monitor and analyze social media performance using analytics tools and provide actionable insights and recommendations to improve engagement and reach.
• Monitor and report on Online Reputation data for the Customer Marketing team. 
• Stay up-to-date with the latest social media best practices, trends, and technologies.
• Engage with our online community, respond to comments and messages in a timely manner, and foster positive relationships with followers.
• Collaborate with the marketing team to ensure consistency in messaging and branding.
• Track and report on key performance indicators (KPIs) for social media campaigns and overall social media performance.
• Keep abreast of the latest social media trends, tools, and best practices. 
• Recommend and implement new strategies to stay ahead of the competition. 

Qualifications

• Bachelor's degree in marketing, Communications, or a related field.
• Proven work experience as a Social Media Specialist or similar role. 
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices.
• Proficiency in social media management tools (e.g., Hootsuite, SproutSocial)
• Understanding of SEO and web traffic metrics.
• Excellent English communication, writing, and editing skills.
• Creativity and ability to think outside the box.
• Strong analytical skills and experience with social media analytics and reporting tools.
• Ability to multitask, prioritize, and manage time effectively.
• Team player with good interpersonal skills.

Preferred (not required) Skills/Abilities/Experience:

• Experience in the technology or software industry.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).
• Knowledge of online marketing channels and strategies.
• Experience with paid social media advertising.
• Masters degree In communications 
• Relevent experience in health and fitness industry 

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

 🏢 🏡 Hybrid work model
📆 Leave entitlements
🤕 Recently introduced hospitalization/caregiving leaves
🍼 Paid parental leaves (Maternity, Paternity, & Adoption)
⚕️Group Health Insurance
🚵🏽 Accidental Insurance
💲Tax-saving reimbursements
🤑 Provident Fund (PF)
👖 Casual work environments
🎉 Company Events and Celebrations
🏆 Performance achievement awards
💸 Referral bonus
🚀 Learning & Development opportunities