Social Media Specialist

Who We Are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
Position Summary:
The Social Media Specialist is responsible for supporting Munchkin's Social Media team in the execution of the Company's strategic social media marketing programs, initiatives, and goals. Responsibilities will range from assisting with the management of social media accounts (i.e. Meta, Instagram, X, Pinterest, and LinkedIn), community management (consumers and influencers), and coordinating events.
What You'll Do:

• Support the Social Media team by maintaining social media profiles across various platforms (Facebook, X, Instagram, Pinterest, TikTok, etc.) including copywriting, posting, reporting and responding to consumers daily, including weekends
• Develop & maintain monthly content calendars including social posts and synchronization across all digital channels
• Schedule and publish posts on all company platforms such as Facebook, Instagram, X, LinkedIn, and TikTok

• Create compelling and visually appealing content tailored to our target audience that aligns with the brand's aesthetic and messaging
• Craft and submit creative briefs and schedule all social posts tied to product and company initiatives
• Community Engagement: Monitor social media channels, respond to comments and messages, and engage with followers to foster community growth
• Grow and manage the company's online social presence to increase brand awareness and customer engagement
• Work with internal teams to produce engaging social media content that drives customer engagement
• Track social media performance using analytics tools, prepare weekly and monthly reports on key metrics, and suggest improvements based on data insights, update social media tracker, product tracker, award tracker, and other reports
• Actively participate in brainstorming sessions to find unique ways to promote social media content, initiate on brand sweepstakes, and help fulfill all prizing
• Assist with planning, set up, and execution of company events. Domestic travel may be required
• Other duties may be assigned

Bring It!

• Bachelor's degree in Marketing, Communications, or related field preferred
• 1-3 years experience in social media for a global brand community management
• Experience in social media management, community management, and creating content for social channels
• Experience maintaining and growing social audiences across multiple platforms
• An eye for visual design and the ability to capture and curate best-in-class social content
• Well-versed in current and emerging social platforms
• Strong writing and editorial skills
• Proven ability to effectively manage multiple projects in a dynamic, fast-paced environment
• Comfortable posting to social's on the weekends

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, a generous employer-matched 401(k) plan, and Paid Childcare Leave, among other benefit plans. Our total rewards are top of the market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer a hybrid work environment. Munchkin's Hybrid Schedule allows employees to work in the office on Monday, Wednesday, and Thursday, with remote work on Tuesday and Friday.
We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $55,000 - $65,000 (DOE)
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.
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