Social Media Specialist

Company Description

The social media Specialist manages the daily content creation, community management of and publishing for our market’s social media accounts for one of the most exciting brands in the world. This includes overseeing accounts and working with creators to plan content across relevant social media platforms such as Instagram,TikTok, X, and YouTube.

You create a unique ownable persona/tone for our channels and background as an end-to-end content creator with an acute understanding of what's trending and how/when that should be translated to a broader national social narrative.
You also are responsible for driving brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction. Ultimately the Social Media Specialist ensures Red Bull generates word of mouth with the right content on the right account/platform at the right time. You will also be able to translate online performance data into actionable plans that can be delivered in local activations, while helping to uplevel the broader digital media expertise and knowledge throughout Red Bull Japan.

Job Description

Channel Management

You will own the publishing calendar for the assigned social media output in Japan.

Optimizes channel performance through use of analytics, scheduling, featuring, using customized functionalities and driving smooth consumer journeys across platforms.

Build community through social media community management and community focused initiatives.

Uses the right mix of local and global content to ensure year-long audience engagement – from standalone content to flankers that are created with Red Bull events, projects and other properties in mind. Has a strong understanding of what local content will work with a local audience, and how to program it.

Social Asset Edits & Production

Develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy.

Work closely with internal and external content producers and editors to ensure content is made for the platform to maximize performance. Executes activation plans with the Brand and Communications departments to maximize reach of this content.

Social Media Strategy

Works with the Head of Programming to build on the organization’s business plan by creating and programming strategies in support of the organization’s wider marketing mix.

Qualifications

• Required to have past experience in running successful and engaging social media accounts.
• Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior
• Has a constant sense of online trends and knows how to drive Word of Mouth online.
• Experience in content production (editing, shooting, etc).
• Knowledge of social copywriting and community management.
• Passion for the Red Bull brand, its content, playgrounds and values, and understands how to translate this into driving brand love in an online environment through media.
• Native level Japanese (capable of copywriting in Japanese).
• Basic business level English or above
• Excellent digital industry knowledge.
• Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives.
• Extensive administration skills and love for details.
• Vendor Management skills.
• Budget Management skills.
• Curious, open, creative.

Additional Information

• 給与：経験とスキルにより決定
• ボーナス：年1回（個人のパフォーマンスにより決定）
• 勤務地：〒106-0032 東京都港区�本木7-7-7 Tri-Seven Roppongi 12F
• 雇用形�：正社員
• フレックス制　標準的な勤務時間：9:00～18:00 ※コアタイム：10:00～15:00
• 休憩時間：60分
• 勤務体系：リモートと出社のハイブリッド勤務（月40�までリモート可）
• 時間外労働有無：有
• 試用期間：６ヶ月

福利厚生は以下の通り

• 退職金制度として、確定拠出年金を毎月会社が月額基本給の6.5%を拠出
• 総合福祉団体定期保険
• 医療保障保険
• 団体長期障害所得補償
• 有給休暇初年度20日�社後すぐに付与（年度の途中での�社の場合は、�社月により変動）
• ベネフィット・ワン
• 社員割引（レッドブル、アルファタウリのアパレル）