Social Media Specialist

Posted One Month Ago
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Bangalore, Bengaluru Urban, Karnataka, IND
In-Office
Entry level
Biotech
Our Mission is to enable our customers to make the world healthier, cleaner and safer.
The Role
Executes and optimizes paid and organic social, SEM, display, YouTube, and Reddit campaigns for patient, HCP, and laboratory audiences. Responsibilities include campaign launches, budget monitoring, A/B testing, audience and keyword optimization, trend analysis, dashboard monitoring, and monthly and quarterly performance reporting. The role also supports influencer and organic social initiatives, stakeholder communications, and cross-functional digital marketing programs.
Summary Generated by Built In

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

About the Role


At Thermo Fisher Scientific, our people share a common set of values - Integrity, Intensity, Innovation, and Involvement. We work together to accelerate research, solve complex analytical challenges, improve patient diagnostics, drive innovation, and increase laboratory productivity. Each one of us contributes to our mission every day – to enable our customers to make the world healthier, cleaner, and safer.

 

The Immunodiagnostics Division (IDD) of Thermo Fisher Scientific aims to dramatically improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with advanced diagnostics technologies and clinical expertise. Our key businesses: allergy, autoimmunity, and systems. This role will be part of the Global Downstream Marketing team.

 

How will you make an impact? 

 

We are looking for a skilled and creative Social Media Specialist to join our Digital Channel Strategy team in our Global Downstream Marketing organization. This role will focus on executing social media campaigns for B2B and B2C audiences. The Social Media Specialist will manage day-to-day campaign execution, paid media management, and reporting, ensuring that content and ads are delivered on time, on brand, and optimized for performance.

 

The ideal candidate has a solid foundation in paid and organic social media, with proven experience managing campaigns across multiple platforms and delivering measurable results.

 

What will you do? 

 

  • Work closely with the Social Media Specialist to implement, manage, and optimize paid and organic social media campaigns, ensuring alignment with business goals
  • Provide insights and recommendations to improve ROI, engagement, and campaign effectiveness
  • Support the Social Media Specialist in preparing reports for stakeholders and leadership
  • Stay current on social media best practices, trends, and platform updates to inform campaign execution
  • Contribute ideas for testing and improving social media campaigns
  • Be available during off-hours to participate in meetings with team members based in the US and Europe

 

How will you get here? 

 

Education 

  • Bachelor’s or Associate’s degree in digital marketing, marketing, or a related field

Experience 

Required

  • 3-5 years of experience in social media or digital marketing
  • Experience building, implementing, and scaling impactful social media programs (organic and paid)
  • Familiar with social media KPIs/analytics and ability to interpret performance data
  • Proficient using Sprinklr, Meta Ads Manager, LinkedIn Campaign Manager, YouTube, and various social ad platforms
  • Proven track record of creating, optimizing and reinventing campaigns to constantly improve results
  • Experience with analytics tools (e.g. PowerBI, Adobe Analytics)
  • Hands-on experience with social media management tools (e.g., Sprinklr)
  • Basic knowledge of creative requirements for paid media (ad specs, best practices)

 

  • undefined

Preferred

  • Experience executing campaigns in global or multi-regional context
  • Familiarity with SEO and content marketing strategies
  • Enthusiasm for testing, learning, and staying on top of digital trends
  • undefinedKnowledge, Skills, AbilitiesExcellent English written and verbal communication skillsExcellent organizational skills with the ability to manage multiple campaigns simultaneouslyAbility to effectively present to business partnersStrong time management, organizational, planning and prioritization skillsUse data and dashboards to inform our team with keen insights on improving KPIsTeam player with a positive attitude who is prepared to go the extra mile to accomplish business objectivesAttention to detail

Skills Required

  • Experience launching, executing, and reporting on organic and paid digital channels, including social media, SEM, and display
  • Knowledge of digital ecosystem integration across Social, SEO, AI, SEM, and Display
  • Excellent verbal and written communication skills
  • Ability to collaborate with cross-functional teams on engaging content
  • Project management, prioritization, tactical execution, and organizational skills
  • Experience using ChatGPT, Adobe Analytics, Adobe Ad Cloud, Meta Ads Manager, Google Ads, Flashtalking, or similar display advertising networks
  • Hands-on experience with social media management tools such as Sprinklr
  • Basic knowledge of paid media creative requirements, ad specifications, and best practices
  • Healthcare experience

Thermo Fisher Scientific Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thermo Fisher Scientific and has not been reviewed or approved by Thermo Fisher Scientific.

  • Retirement Support — Retirement programs include a strong company 401(k) match and an employee stock purchase plan that add meaningful long‑term value. Feedback suggests these features stand out among core financial benefits even when base pay feels average.
  • Healthcare Strength — Health coverage offers multiple national medical options alongside dental and vision, with company‑paid life and disability coverage. This breadth is considered a solid foundation even if some costs may not be the lowest among peers.
  • Parental & Family Support — Paid parental and caregiver leave, backup care, adoption assistance, and specialized family resources are available. Feedback suggests these supports are a notable plus for colleagues managing family and caregiving needs.

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The Company
HQ: Waltham, MA
100,000 Employees

What We Do

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.

Why Work With Us

You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.

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