The Role
Manage CIG Motors’ social media presence by planning content calendars, executing organic and paid campaigns, engaging communities, monitoring brand sentiment, tracking performance metrics, preparing reports, and optimizing campaigns. Collaborate with creative team members to develop content assets and stay current with social media trends, platform updates, and best practices.
Summary Generated by Built In
Job Summary:
The Social Media Specialist manages CIG Motors' social media
presence, developing content and campaigns that grow brand awareness, drive
engagement, and generate traffic and leads across social platforms.
Key Responsibilities:
Content
Planning & Execution
- Develop
and manage a social media content calendar across platforms.
- Execute
organic and paid social media campaigns aligned with overall marketing objectives.
Community
& Reputation Management
- Engage
with followers, respond to comments and direct messages, and manage the
brand's online reputation.
- Monitor
conversations and sentiment around the brand and escalate issues where
necessary.
Analytics
& Optimization
- Track
social media performance metrics and prepare regular reporting.
- Analyze
data to optimize content and campaign performance.
Collaboration
& Trend Monitoring
- Work
closely with the Creative Director and Motion Designer & Video Editor
to develop content assets.
- Stay
current with social media trends, platform updates, and best practices to
keep content relevant.
Requirements
- Bachelor's
degree in Marketing, Communications, Mass Communication, or a related
field.
- Minimum
of 2- 4 years' experience managing brand social media accounts.
- Experience
with social media management and analytics tools.
- Strong
copywriting and content creation skills.
- Sound knowledge
of social media platforms and best practices.
- Analytical
skills, with familiarity with social media analytics tools.
- Creativity
and strong awareness of digital and social trends.
- Effective
community management skills.
Benefits
- Competitive
Salary
- 13th Month
Allowance
- Leave
Allowance
- Monthly Performance
Bonus
- Retirement Savings
- Medical Coverage
- Paid Time Off
- Opportunity to work
in a fast-paced and dynamic environment
Skills Required
- Bachelor's degree in Marketing, Communications, Mass Communication, or a related field
- 2–4 years of experience managing brand social media accounts
- Experience with social media management and analytics tools
- Strong copywriting and content creation skills
- Knowledge of social media platforms and best practices
- Analytical skills and familiarity with social media analytics tools
- Creativity and awareness of digital and social trends
- Effective community management skills
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The Company
What We Do
CIG Motors is an original equipment manufacturer (OEM) and the exclusive representative and distributor for leading Chinese automotive brands in Nigeria, offering a wide range of automobiles.
