Social Media Specialist

Posted One Month Ago
Be an Early Applicant
Dallas, TX, USA
In-Office
Mid level
Fintech
The Role
Develop and execute integrated social media strategies and campaigns across Texas Capital brands. Create employee advocacy content, manage compliance and content approval workflows, oversee community engagement, respond to client inquiries, and escalate issues. Analyze audience insights, evaluate vendor opportunities, monitor advertising and social media trends, and produce reports to support cross-functional decision-making.
Summary Generated by Built In

 

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.  

  

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships. 

 

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO). 

 

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com. 

 

Position Responsibilities

· Work closely with marketing stakeholders to develop strategy for integrated social media campaigns including for all Texas Capital brands, including Bask Bank.

· Develop original content for the employee advocacy tool to enable frontline members to share branded content with their audiences.

· Lead the strategic compliance and governance workflows for content approvals across paid and social media channels.

· Lead community management and listening activities across all social media channels for all Texas Capital brands.

· Respond to client commentary, answer inquiries and identify and escalate complaints and potential issues.

· Work closely with marketing research team to understand and uncover insights specific to target audiences and relay into social media opportunities.

· Vet affiliate and third-party vendor opportunities to innovate on new go to market strategies and to reach new audiences.

· Remain up to date with the latest advertising and social media trends to drive business initiatives now and look forward to enhance overall effectiveness of media and advertising strategy.

· Develop comprehensive reports on social media activities to facilitate cross-departmental collaboration and informed decision-making.

Qualifications

· 3-5 years’ experience in advertising, media, social media or a related field – strong B2C background and experience with highly regulated industries preferred.

· Bachelor’s degree in advertising, communications, business, marketing, or related degree.

· Social media experience with a strong understanding of social media channels, best practices, digital advertising techniques and marketing technology platforms.

· Demonstrated ability to collaborate with cross-functional teams.

· Superior communication, problem solving skills and ability to learn and adapt quickly.

· Familiar with marketing project management tools such as Asana and community management tools such as Sprout Social.

· Self-motivated and strong organizational skills.

· Demonstrates flexibility and thrives in fast-paced, dynamic and changing environments.

· Comfortable using collaboration and CRM tools such as Asana and Salesforce.

Location: Dallas, TX

Travel Requirements: 15-20% (typically between corporate offices as needed)

The duties listed above are the essential functions, or fundamental duties within the job classification.  The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer. 

Skills Required

  • 3-5 years of experience in advertising, media, social media, or a related field, preferably with a strong B2C background
  • Experience in highly regulated industries
  • Bachelor's degree in advertising, communications, business, marketing, or a related field
  • Strong understanding of social media channels, best practices, digital advertising techniques, and marketing technology platforms
  • Ability to collaborate with cross-functional teams
  • Strong communication and problem-solving skills, with ability to learn and adapt quickly
  • Familiarity with Asana and Sprout Social
  • Familiarity with collaboration and CRM tools such as Asana and Salesforce
  • Self-motivation and strong organizational skills
  • Flexibility and ability to thrive in fast-paced, dynamic, and changing environments

Texas Capital Bank Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Capital Bank and has not been reviewed or approved by Texas Capital Bank.

  • Retirement Support — A company 401(k) with matching contributions is repeatedly characterized as good, reinforcing the value of the retirement program. Employer match and related financial supports are highlighted as competitive components of the package.
  • Leave & Time Off Breadth — PTO and paid holidays are characterized as solid to generous, with accruals that can increase with tenure or vary by level. Time off is frequently cited as a strong element of the overall package.
  • Wellbeing & Lifestyle Benefits — Wellness programs, educational assistance, and paid parking expand support beyond core insurance, adding convenience and development value. Ancillary perks complement the standard medical, dental, and vision coverage.

Texas Capital Bank Insights

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The Company
HQ: Dallas, TX
2,100 Employees
Year Founded: 1998

What We Do

Our expert bankers are committed to helping your business build and grow. Equipped with experience-based insights and a proven record of implementing custom solutions for clients, we can help you with a suite of business lending, investing and financial management services that see you through every step of the way. Our client-centric culture thrives because we attract, develop and engage the most experienced and diverse experts in their fields. Over the years, we've developed a supportive culture that values collaboration, rewards performance and respects the well-being of its team members. We know our people are our greatest asset, so we give them the resources and support they need to be successful. Our personal approach has enabled us to deliver exceptional value for our clients for more than two decades — an achievement we’re proud to continue. Explore a career at Texas Capital Bank: https://www.texascapitalbank.com/who-we-are/careers Texas Capital Bank is a wholly owned subsidiary of Texas Capital Bancshares, Inc. (NASDAQ®: TCBI). For more information, please visit www.texascapitalbank.com. Member FDIC. NASDAQ®: TCBI. Equal Housing Lender. Texas Capital Bank and its subsidiaries are equal opportunity employers and do not discriminate on the basis of any protected trait including sex, sexual orientation, gender identity, race, ethnicity, disability, or veteran status. Please view our EEO Policy to learn more: https://www.texascapitalbank.com/equal-employment-opportunity-policy

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