Summary
The Social Media Specialist develops, directs and implements social media for Moffitt Cancer Center, as well as fully integrates social and traditional media. Along with the Social Media Manager, this position develops and implements tactics for maintaining, promoting and managing crossover between social and traditional media. This position promotes the Moffitt brand and services to online and social media audiences, with an emphasis on increasing engagement with online communities within the social media sphere. Assists in educating and training physicians and team members on appropriate use of social media representing the Moffitt brand. Collaborates with Patient Relations and Patient Experience on patient issues management. Monitors Moffitt's digital presence for issues and reputation management. Required to know and maintain social media best practices. Assesses and measures social media efforts regularly to demonstrate value and links to new businesses.Credential and Qualifications:
- Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing or related field.
- Minimum Five (5) years' experience planning and conducting social media outreach in a
- professional environment, including three (3) years executing social media strategies and three (3) years' experience with digital performance analytic tools.
Minimum Skills/Specialized Training Required
- Demonstrated understanding of HTML, JavaScript, blogging and creative design tools.
- Superior writing skills and thorough command of AP style. Must be able to craft, repurpose and edit copy to produce engaging content. Exceptional communication, time management, multitasking and planning skills.
- Excellent computer skills and proficiency with Microsoft Office, Facebook, Twitter, YouTube, TikTok, Google+, LinkedIn, etc.
- Working knowledge of graphic design principles and techniques.
Responsibilities:
- Executes comprehensive online social media plans and content.
- Monitors activity on Moffitt’s social media platforms; responds appropriately and analyzes engagement.
- Monitors trends in social media and manages all of Moffitt’s social media channels.
- Establishes, maintains and subsequently assists in training Moffitt team members on social media protocols and policy.
Salary Range
$53,406.60 - $81,442.40Salary ranges posted for this position represent the expected base pay range for the role. Actual compensation may vary based on location and a variety of job-related factors, including experience, skills, education, and internal equity among Team Members in similar positions.
We are committed to maintaining fair and equitable pay practices and regularly review compensation to ensure alignment across our workforce.
Moffitt Career Site
If you have the vision, passion, and dedication to contribute to our mission,then we have a place for you!
1. Equal Employment Opportunity
Moffitt Cancer Center is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or protected veteran or disabled status. We seek candidates whose skills, and personal and professional experience, have prepared them to contribute to our commitment to diversity and excellence.
2. Reasonable Accommodation
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. Moffitt endeavors to make moffitt.org/careers accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact one of the Human Resources receptionists by phone at 813-745-7899 or by email at [email protected]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
Read more information about your EEO rights under the law.
Transparency in Coverage Rule
Skills Required
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
- Minimum five (5) years' experience planning and conducting social media outreach in a professional environment.
- At least three (3) years executing social media strategies.
- At least three (3) years' experience with digital performance analytic tools.
- Demonstrated understanding of HTML and JavaScript.
- Experience with blogging and creative design tools.
- Superior writing skills with thorough command of AP style.
- Exceptional communication, time management, multitasking, and planning skills.
- Proficiency with Microsoft Office and major social platforms (Facebook, Twitter, YouTube, TikTok, Google+, LinkedIn).
- Working knowledge of graphic design principles and techniques.
What We Do
Moffitt Cancer Center is a Florida-based, NCI-designated comprehensive cancer center focused exclusively on cancer treatment, prevention, research, education and innovation. Its multidisciplinary clinicians and scientists work together to improve diagnosis, develop revolutionary breakthroughs, deliver individualized care and save more lives. Moffitt operates dedicated cancer hospitals and outpatient centers and serves patients while advancing oncology science through integrated clinical care and translational research.
