Social Media Specialist

Meritum Energy is seeking a Social Media Specialist to join our San Antonio support office. This role owns day-to-day social media execution across multiple brands. The ideal candidate is a strong writer with the ability to translate complex topics into compelling, on-brand content across platforms.

The ideal candidate thrives in a fast-paced environment, balancing original content creation with channel management to drive engagement and brand growth across a multi-brand portfolio.

Duties/Responsibilities:

• Develop and manage social media strategies across multiple brands to increase engagement and brand awareness.
• Write original captions, post copy, and short-form content across platforms in alignment with each brand's voice and style guidelines.
• Create, schedule, and publish social media content (graphics, videos, captions) across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Monitor and analyze social media performance metrics, providing actionable insights to optimize campaigns.
• Manage community engagement across all active brand channels, including responding to comments, messages, and reviews.
• Coordinate with external marketing agencies when applicable to ensure social media campaigns align with brand objectives and deliver consistent messaging.
• Maintain a content calendar for consistent posting and timely campaign execution.
• Plan and support execution of paid social campaigns across platforms including Meta Ads and similar channels.
• Produce basic photo and video content to support social media needs.
• Stay current with social media trends and emerging platforms to enhance brand presence and engagement.
• Collaborate with the Marketing Manager to align content strategies with overall marketing campaigns and brand objectives.

The absence of specific statements of duties does not exclude those tasks from the position if the work is similar, related, or a logical assignment of the position.

Skills/Abilities:

• Strong understanding of social media platforms, trends, analytics, and best practices for engagement and growth.
• Demonstrated writing ability with command of AP style, brand voice, and platform-specific best practices.
• Ability to translate complex or technical subject matter into clear, engaging, audience-appropriate content.
• Proficiency in social media scheduling tools (Hootsuite, HubSpot, Sprout Social, or equivalent).
• Basic content creation skills (graphic design using Canva or Adobe tools and short-form video).
• Basic experience planning and executing paid social campaigns (Meta Ads, PPC, etc.).
• Basic familiarity with Google Analytics and native platform analytics for performance reporting.
• Highly organized with the ability to manage multiple brands and deadlines simultaneously.

Education and Experience:

• 4+ years of experience in marketing with social media content creation and management as a primary function.
• Portfolio or writing samples demonstrating social media management, brand copywriting, and content across formats.
• Experience managing social media channels across multiple brands or accounts.

Physical, Mental, and Behavioral Requirements:

The physical requirements described here are representative of those that must be met by the incumbent to successfully perform the essential functions of this job.

• Regularly and safely lifts, carries, and handles supplies and equipment weighing at least 20 - 30 pounds
• Prolonged periods sitting at a desk and working on a computer
• The employee is occasionally required to stand, walk, reach with hands and arms, stoop, kneel, crouch
• Must pass pre-employment screening and background check
• Position may require working evening hours and weekends as needed

The above statements are intended to describe the general nature and level of work that is expected to be performed. They are not intended to be construed as an exhaustive listing of all responsibilities, duties and skills required. Also, whether particular duties or demands listed above or elsewhere are “essential” is a case-by-case determination, depending on the operational realities and staffing at the individual location. For questions about whether a particular function is essential in your particular role, please contact HR at (210) 245-9445.

Meritum Energy is an equal opportunity employer to all qualified applicants regardless of age, color, national origin, citizenship status, physical or mental ability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status with regard to public assistance, status as a disabled veteran and/or veteran of the Vietnam War Era or any other characteristic protected by federal, state, or local law.