Social Media Specialist – Series A Startup (Stealth)

We are a high-growth technology company on a mission to redefine how people experience AI. Backed by recent Series A funding, we're scaling rapidly with a growing global footprint.

You are a social media storyteller who knows how to turn complex, technical subject matter into content that stops the scroll. You have hands-on experience managing multi-platform social strategies — including Instagram, LinkedIn, YouTube, and TikTok — and you understand what makes each platform tick. You've worked in a technical industry or with a consumer product brand, which means you're comfortable translating innovation into content that resonates with a broad audience.

You bring a sharp creative eye and a data-informed mindset, using performance metrics to continuously improve what you put out. You're also a strong communicator — and in this role, that matters because you'll be collaborating closely with engineers, creatives, and leadership to capture and amplify the story behind our products.

• Own and grow the company's presence across Instagram, LinkedIn, YouTube, and TikTok — including launching and building out our TikTok channel from the ground up
• Develop bold, innovative social campaigns that push boundaries and reflect our brand identity
• Produce and edit short-form video content that brings our products to life for a global audience — from concept to final post
• Develop and execute a monthly content calendar targeting engagement growth and follower acquisition across all platforms
• Own our social listening program, monitoring online conversations to protect and grow the company's global brand reputation
• Track and report on platform KPIs (reach, engagement rate, follower growth, video views) on a bi-weekly basis and use those insights to iterate on content strategy
• Work directly with our engineering and creative teams to surface compelling stories, product milestones, and behind-the-scenes moments worth sharing

• 3-5 years of hands-on social media management experience across multiple platforms
• Proven ability to produce and edit short-form video content (Reels, TikToks, YouTube Shorts) — a portfolio or examples are a must
• Experience working in a technical industry or with a consumer product brand, giving you the ability to make complex topics accessible and exciting
• Familiarity with social media analytics tools and a track record of using data to improve content performance
• Fluency in English — you'll be collaborating with global teams and creating content for an international audience

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

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