Marketing Manager, Growth Programs

Posted One Month Ago
3 Locations
In-Office or Remote
100K-150K Annually
Junior
Artificial Intelligence • Computer Vision • Machine Learning • Software
An applied AI research company building for the next frontier of intelligence and human creativity
The Role
Manage Runway's paid influencer and affiliate programs: identify and pitch creators (mainly YouTube), negotiate deals, handle contracts and payments, partner with agencies and growth for attribution/reporting, surface creator trends to inform creative strategy. Not a content production role.
Summary Generated by Built In

We are building AI to simulate the world through merging art and science.
We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.
World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.

Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.

About the Role

Runway is looking for a Marketing Manager to help build and scale high-impact marketing programs across our creator, partner, sponsorship, and growth ecosystem.

This is a generalist marketing role for someone who can move fluidly between strategy and execution. Some immediate areas of focus include influencer creator partnerships, sponsorships, and partnership marketing.

The right person is commercially minded, highly organized, creative, and comfortable operating in ambiguity. We are looking for someone who can build repeatable programs, manage relationships, and execute campaigns to turn marketing ideas into measurable growth.

What You’ll Do
  • You will own and support marketing programs that help Runway reach priority audiences, grow demand, and deepen our presence among our target audiences.

  • In the near term, this will include managing creator and influencer partnerships including affiliates, evaluating sponsorship opportunities, and building co-marketing programs with customers, technology partners, model providers, vendors, and ecosystem partners.

  • You will work across the full program lifecycle: identifying opportunities, developing briefs, managing outreach, coordinating execution, tracking performance, and recommending what to scale, change, or stop.

  • You will partner closely with growth, creative, comms, events, PMM, sales, business development, legal, and finance to make sure programs are clear, on-brand, operationally sound, and connected to business outcomes.

What We’re Looking For
  • We’re looking for a marketing generalist with strong executional judgment and enough strategic range to work across multiple types of programs for a range of B2C and B2B audiences.

  • Experience managing creator partnerships with a clear view of how long-form content performs differently from short-form and other social channels.

  • 4+ years of experience building marketing campaigns, influencer, affiliate, or growth programs from 0 to 1.

  • Experience managing external relationships: creators, sponsors, agencies, freelancers or vendors.

  • Experience writing briefs, managing timelines, coordinating stakeholders, and translating broad goals into concrete plans.

  • Strong taste, communication skills, and judgment around brand, audience fit, creator quality, partner value, business impact, and operational tradeoffs.

  • You should be comfortable with ambiguity and able to build from scratch. This role requires someone who can create structure where it does not yet exist, but without slowing the team down with unnecessary process.

  • You should care about measurement and be able to connect marketing programs to outcomes such as subscriptions, ARR, and enterprise pipeline influence.

Nice to Have
  • Experience in AI, SaaS, subscription products.

  • Experience creating partner-facing materials such as briefs, sponsorship packages, or co-marketing materials.

  • Familiarity with Runway, AI video, creator communities, internet culture, and the broader creative technology ecosystem.

Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.

There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.

Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.

Working at Runway

Great things come from great teams. We’d love to hear from you.

We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.

More about Runway

  • Universal World Simulator

  • GWM-1

  • Gen-4.5

  • General World Models

  • Robotics SDK

  • Conversational Real-time Agents

  • Runway Studios

We're excited to be recognized as a best place to work:

Crain's | InHerSight | BuiltIn NYC | INC

Skills Required

  • At least 2 years of experience in influencer marketing, affiliate marketing, social/creator partnerships, or a related role
  • Existing network of creator relationships, ideally with strength on YouTube
  • Comfortable negotiating fees and contracts directly with creators
  • Strong understanding of how content performs on YouTube and broader social/creator trends
  • Highly organized; able to manage high volume of relationships, deals, and paperwork
  • Polished, confident, low-ego, able to represent the company in creator conversations
  • Interest in AI, creative tools, video, design, filmmaking, advertising, and the creator economy
  • Experience running affiliate programs specifically
  • Experience working with influencers or outreach agencies
  • Experience at a creative, consumer, prosumer, AI, design, or technology company
  • Familiarity with Runway and the broader AI creative ecosystem

Runway Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Runway and has not been reviewed or approved by Runway.

  • Healthcare Strength — Healthcare is described as fully employer‑paid for U.S. employees and dependents, with complimentary mental health benefits and a One Medical membership. These provisions indicate broad, high‑value coverage that reduces out‑of‑pocket burden.
  • Parental & Family Support — Policies include fully paid parental leave for all parents, paired with a structured gradual return‑to‑work plan. This signals meaningful support during family transitions.
  • Leave & Time Off Breadth — Time‑off offerings include unlimited PTO with a recommended minimum and paid sabbaticals at 3, 5, and 7 years. This mix emphasizes both ongoing rest and longer‑term rejuvenation.

Runway Insights

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The Company
HQ: New York, NY
185 Employees
Year Founded: 2018

What We Do

We are building AI to simulate the world through merging art and science. We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won't solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world. World models offer the most clear path to general-purpose simulation.

Why Work With Us

Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.

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