Social Media Specialist (GSA / FR)

Posted 5 Days Ago
Be an Early Applicant
Germany
Junior
Gaming • Hardware
The Role
The Social Media Specialist will manage Razer's social media engagement, create tailored content, plan campaigns, analyze social media performance, and localize campaigns for German and French-speaking communities. This role also involves staying updated on social media trends and collaborating with internal teams for strategy execution.
Summary Generated by Built In

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The Social Media Specialist (GSA / FR) is responsible for growing Razer’s community at an exponential rate through various content and engagement strategies, which will include the crafting of social media posts and responses, along with developing community activations from trendjacks to contests. You are required to have your hands on the pulse of gaming, esports and social media trends to ensure Razer stays in the forefront of its social media game.

Working directly with our wider Community and Marketing Team, the job entails the following:

  • Community Engagement: Manage day-to-day communications on the social media channels of Razer (Facebook, Instagram, Twitter and TikTok) to grow the engagement and size of these channels exponentially. This includes replying to our fans, content moderation, and enforcing of community house rules
  • Campaign Management: Plan and execute social media campaigns to promote personal brands, projects, or events.
  • Content Creation: Create engaging and tailored content, including text, images, videos, and graphics, across various platforms (e.g., Facebook, Tiktok, Instagram, Twitter)
  • Internal Alignment: Coordinate with internal marketing/product teams globally to develop and execute a social media and community strategy, which include content/campaign planning and creation.
  • Analysis: Conduct ongoing analysis and reporting of owned social media (and external channels) to provide industry/landscape insights as well as recommend suggestions for further improvement
  • Localization: Make global campaigns relevant for the German and French speaking community by translating provided content
  • Stay Updated: Keep up to date with the latest social media trends, algorithms, and best practices.

    Pre-Requisites :

    Pre-Requisites :

    • BA/BS degree relevant discipline such as Communications, Marketing, Digital Media or PR, or equivalent practical experience
    • 2 years of experience in social media management and content creation
    • Understanding of various social media platforms and their features
    • Strong knowledge of graphic design or video editing tools
    • Language Skills: Fluent German, French, English is a must
    • Willingness to travel
    • Strong analytical and problem-solving skills
    • Ability to work independently and as part of a team
    • Must be a gamer.

    Good-to-have(s):

    • Experience with social media advertising and paid promotions
    • Familiarity with social media analytics tools

    Are you game?

    The Company
    1,383 Employees
    On-site Workplace
    Year Founded: 2005

    What We Do

    Razer™ is the world’s leading lifestyle brand for gamers.

    The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.

    With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

    Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

    In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.

    Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

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