The Role
Manage and grow social media platforms by planning content calendars, creating and publishing video and written content, scripting, shooting, editing, and occasionally appearing on camera. Monitor trends, engage audiences, collaborate with marketing and creative teams, and analyze performance metrics to optimize content and brand visibility.
Summary Generated by Built In
Social Media Specialist (Content Creator)
Key Responsibilities
Social Media Management
Requirements
Soft Skills
Department: Marketing/Digital Marketing
Location: Hyderabad/On-site
Experience: 3–6 years
Reporting To: Marketing Manager/Content Manager
Role Overview
The Social Media Specialist will be responsible for managing Digital Nest’s social media presence while actively creating content for platforms. This includes ideating, scripting, shooting, editing, and sometimes featuring in content such as reels, videos, and campaigns. The role requires a strong mix of creativity, on-camera confidence, and platform understanding to drive engagement and brand visibility.
Social Media Management
• Manage and grow platforms like Instagram, LinkedIn, YouTube, and others.
• Plan and execute structured content calendars.
• Schedule and publish posts consistently.
Content Creation (Core Responsibility)• Ideate and create short-form and long-form content (reels, videos, posts).
• Script, shoot, and edit content independently or with the team.
• Feature in videos when required (explainers, reels, brand content).
• Experiment with formats, storytelling styles, and trends.Trend & Platform Strategy
• Stay updated with social media trends, algorithms, and viral formats.
• Identify and leverage trends relevant to the brand.
• Adapt content strategies based on platform performance.
Collaboration
• Work closely with designers, copywriters, and marketing teams.
• Align content with ongoing campaigns and brand messaging.
• Coordinate for shoots, creatives, and campaign deliverables.
Audience Engagement
• Respond to comments, DMs, and audience interactions.
• Build a strong online community and brand personality.
Performance & Optimization
• Track engagement, reach, and growth metrics.
• Analyze what content performs best and optimize accordingly.
• Continuously improve content quality and effectiveness.
Requirements
Skills & Competencies
Core Skills• Strong content creation skills (video-first mindset)
• Basic video shooting and editing (mobile or tools)
• Creative storytelling and idea generation
• Social media platform expertise
Functional Skills• Reels, short-form video, and trending formats
• Script writing and content structuring
• Basic analytics and performance tracking
• Familiarity with editing tools (CapCut, Premiere Pro, etc.)
• Confidence in front of the camera
• Creativity and adaptability
• Fast execution and trend responsiveness
• Strong communication and collaboration
Qualifications• Bachelor’s degree in Marketing, Media, Communications, or related fields
• Certifications in social media or digital marketing are a plus
Experience• 3–6 years in social media, content creation, or digital marketing
• Experience creating video content (portfolio required)
• Prior experience in startups, agencies, or creator-led roles preferred
Skills Required
- Bachelor's degree in Marketing, Media, Communications, or a related field
- 3-6 years of experience in social media, content creation, or digital marketing
- Experience creating video content
- Content portfolio
- Strong content creation skills with a video-first mindset
- Basic video shooting and editing skills
- Creative storytelling and idea generation skills
- Social media platform expertise
- Experience with reels, short-form video, and trending formats
- Scriptwriting and content structuring skills
- Basic analytics and performance tracking skills
- Familiarity with editing tools such as CapCut or Premiere Pro
- Confidence in front of the camera
- Certifications in social media or digital marketing
- Prior experience in startups, agencies, or creator-led roles
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The Company
What We Do
Digital Nest School of Business is an EdTech company helping learners, entrepreneurs, and freelancers build skills, explore opportunities, and advance their careers. It develops learning programs that connect traditional education with the demands of the digital age, with offerings including digital marketing and other career-focused training. The organization describes itself as Google Certified and recognized as an EdTech Company of the Year.
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