Social Media Specialist, Apartments.com - Richmond, VA

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.   

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.   

Apartments.com  

Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers. Apartments.com is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force.  We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters. The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers. 
Learn more about Apartments.com.  

Role Description: 

The Social Media Marketing Specialist is responsible for onboarding clients, managing client social media accounts, product delivery, and coaching clients on social media. The ideal candidate will have a strong understanding of all social media platforms (Facebook, Instagram, X, Google Business Profile, etc.) and best practices as it relates to business. The Social Media Marketing Specialist must be able to manage all aspects of our social media program from platform creation, content planning and the ability to monitor and measure the campaign's effectiveness. Procuring and writing content as well as managing the content calendar for our clients are a large part of this role.  

Responsibilities:  

• Set up and manage multiple client social media accounts across many social platforms – including Facebook, Instagram, X, and Google

• Create original written, brand-appropriate and visual content across all social media channels for a wide-ranging portfolio of apartment communities located throughout the country 

• Schedule planned posts using third party scheduling tools 

• Engage and connect with online audiences, fans, and consumers on Facebook, X, Google, and Instagram 

• Monitor social media channels for timely response to customer feedback and reviews 

• Organize, create, launch and monitor paid campaigns in Facebook and Instagram 

• Collaborate with teammates across departments, implement customer feedback, innovate on strategies, and help develop best practices 

• Utilize a critical eye for your own work to ensure clean, high-quality content that supports customer brand focus 

• Serve as point of contact to clients for anything social related on reporting calls, recommendations and day-to-day collaboration

• Handle customer service issues, high-priority escalations, resolutions, and proactively communicate issues 

• Understand current trends, technologies and advancements in the social media space.  

• Confidently balance daily and weekly deadlines with department initiatives, utilizing multiple tools 

• Take on any other responsibilities that may arise 

Basic Qualifications:  

• Bachelor's degree required from an accredited, not-for-profit, in-person college/university in Business, Marketing, Public Relations, Digital Media, Communication or related discipline. 

• 1+ years of social media marketing experience  

• A track record of commitment to prior employers

• Evidence of strong academic performance in college

• Possess excellent writing and communications skills (sentence structure, grammar, varied vocabulary, spelling, style, strong typing speed with high accuracy, and attention to detail) 

• Familiarity with major social media platforms 

• Deadline-driven and detail-oriented attitude  

• Ability to use independent judgment combined with the identity of the customer to highlight the customer’s brand and voice with end consumers 

• Have a customer-first attitude and the ability to adapt your writing voice to various audiences 

• Computer proficient in Word, PowerPoint, Excel and Outlook 

Preferred Qualifications and Skills:

• Familiarity with basic design principles and lightweight visual design tools like Canva preferred 

• A creative mindset that shows through your work 

• Passion for helping local businesses 

• Personal ambition to embrace challenges and go the extra mile

• Enthusiasm for working in a fast-paced, high-growth environment

• You’re a self-starter. You get a thrill from checking things off your to-do list 

• Writing engaging content is second nature to you 

What’s in it for you?   

 When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.  We offer you generous compensation and performance-based incentives.

Our benefits package includes (but is not limited to):  

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug  

• Life, legal, and supplementary insurance  

• Virtual and in person mental health counseling services for individuals and family  

• Commuter and parking benefits  

• 401(K) retirement plan with matching contributions  

• Employee stock purchase plan 

• Paid time off  

• Tuition reimbursement  

• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with Pelotons, personal training, group exercise classes 

• Access to CoStar Group’s Employee Resource Groups  

• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. 

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