Social Media Specialist, APAC

We are hiring a hands-on Paid Social Specialist to own day-to-day advertising execution in Singapore and Hong Kong. Sitting in Shenzhen, you will run campaigns for two markets that look similar on paper but behave very differently in practice.

This is a doer's role, not a strategy role. You will be in the ad accounts every day—building campaigns, testing creative, and owning the paid social budget for these two markets with a focus on depth and measurable returns.

• Plan, build, launch, and optimize paid social campaigns primarily across Meta (Facebook, Instagram), plus secondary channels relevant to each market.
• Own the full campaign lifecycle: audience and structure setup, budget pacing, bid strategy, A/B testing, and daily optimization against CAC, ROAS, CPI, and lead-quality targets.
• Effectively localize messaging, creative, and offers for Singapore (English-first) and Hong Kong (Traditional Chinese and Cantonese-inflected copy).
• Brief and iterate creative with design and content teams, maintaining a robust testing pipeline for new hooks.
• Manage tracking and measurement (pixels, conversions APIs, UTMs, attribution windows) and work with the data team on reliable reporting.
• Report weekly on spend, performance, and key learnings, keeping the team updated on new ad formats and platform changes.

• A Doer: You thrive on hands-on execution and being in the ad accounts every day to kill what doesn't work and scale what does.
• Numerate & Analytical: You are comfortable in spreadsheets, understand the difference between a metric moving and a result changing, and never confuse activity with impact.
• Self-Directed: With stakeholders in other cities, you are highly capable of managing your own week and driving work forward independently.
• Creatively Astute: While you don't need to be a designer, you possess strong judgment and can articulate why an ad will or won't work in a given market.

• Experience: 3-5 years running paid social campaigns, with meaningful time spent on Meta. Agency or in-house backgrounds are both welcome; overseas/cross-border (出海) advertising experience is a strong plus.
• Platform Expertise: Deep, hands-on mastery of Meta Ads Manager (Advantage+, Conversions API, pixel setup, audience logic). Working experience with Google Ads, LinkedIn Ads, or Xiaohongshu is highly valued.
• Language Skills: Fluent in Mandarin, Cantonese, and English to effectively run localized campaigns and communicate with regional colleagues and agencies.
• Proven Track Record: You can provide evidence of real campaigns, real budgets, and real numbers through a concise portfolio showcasing what you did and the results achieved.
• Bonus Points: Experience in logistics, delivery, or on-demand services; B2C and B2B (lead-gen) campaign experience; or familiarity managing regional agencies.