KLAS the CBS affiliate in Las Vegas, Nevada is actively looking for a Social Media Producer who is responsible for developing and implementing a plan to communicate our brand identity and generate inbound traffic from external sources. The Producer is the primary advocate for growing and directing off-platform participation among the digital editorial group. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target. The candidate should understand nuances in tone for different audiences and brand identities -sounding fun where able and respectful when required.
Essential Duties & Responsibilities:
- Develops and implements social media strategies across all products
- Manages all social media accounts with understanding of each unique audience
- Utilizes third-party tools to manage social posts across multiple accounts
- Shares high-performing successes across multiple markets and pitches external partners and sites for possible story promotion
- Observes SEO trends locally, regionally, and nationally, providing feedback to whole digital team on title tags and trending queries to turn into web stories
- Communicates regularly with newsroom to leverage unique offerings
- Reports on account and campaign metrics to inform future production strategies
Requirements & Skills:
- 2 years of experience as a social media producer
- Clever headline/social post writer that gets readers to click
- Ability to moderate tone voice to fit platform and brand needs
- Strong multi-tasking abilities
- Organized, technical problem solver and quick decision maker
- Knowledge of audience behavior trends and technical ability to affect them
- Ability to monitor and analyze metrics to change strategy as needed
- Knowledge of AP style
- Understanding of effective writing styles for internal and external audiences
- Some schedule flexibility (nights, weekends)
- Regularly meets measurements of success
- Proficiency in Photoshop and Premiere
The Social Media Producer must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, and work indoors in environmentally controlled conditions. In addition, the Social Media Producer must be able to handle, control or feel objects, tools or controls. Repetitive movements are required. Work may be conducted in extremely bright or inadequate lighting conditions.
EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
