Social Media & Brand PR Specialist

We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.

We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.

We are looking for a Social Media & Brand PR Specialist to join our UK Marketing Team. We operate a hybrid working model: 3 days in the London office / customer meetings and 2 days remote.

This role sits at the core of building brand relevance, engagement and cultural impact across social and brand PR touchpoints. The Social Media & PR Specialist is responsible for managing the development and execution of organic social strategy, community engagement & brand PR to drive brand awareness, affinity and growth in Great Britain & Ireland.

Working closely with the Brand Manager, cross-functional teams & agencies this role ensures best-in-class execution across owned & earned, while staying ahead of cultural trends and platform developments.

The role requires a highly creative, agile and insight-driven marketer who thrives in a fast-paced FMCG environment and can translate strategy into impactful, measurable actions.

If you thrive on creativity and would love to work with us on bringing an iconic brand to life, then we would love to hear from you.

We operate a hybrid working model offering flexibility of on-site and remote work (3 days in our London office/Customer meetings and 2 days from home)

Social Media Strategy & Content Creation

• Manage the development and execution of the local organic social media strategy aligned with brand objectives
• Own the social content calendar, including planning, copywriting and asset creation
• Ensure all content reflects brand tone of voice and resonates with target audiences
• Collaborate with global teams to ensure consistency with brand guidelines

Community Management

• Manage day-to-day community engagement across platforms (comments, DMs, interactions)
• Ensure timely and appropriate responses aligned with brand tone and policies

Trend Monitoring & Social Listening

• Monitor platform updates, digital trends and competitor activity
• Identify emerging cultural moments and translate them into brand-relevant opportunities
• Leverage social listening tools to gather insights and inform strategy

Cultural Relevance & Real-Time Marketing

• Drive brand participation in culture through reactive and proactive content (together with agency)
• Develop agile content that taps into trends while maintaining brand authenticity

Social Partnerships & Influencer Collaboration

• Identify and manage social brand partnerships and collaborations
• Manage GBs influencer strategy, from brief to execution: identifying talent, coordinating content, tracking performance in alignment with Brand Manager
• Coordinate deliverables, timelines and approvals with partners and agencies
• Collaborate with creative, and brand teams to deliver integrated campaign support

Brand PR Execution

• Lead the briefing and execution of brand PR campaigns across consumer and trade channels to deliver press coverage aligned with brand objectives
• Coordinate press outreach, product launches & influencer activity

Performance Tracking & Reporting

• Track and analyse performance across social, digital and PR channels
• Report on KPIs and campaign effectiveness to key stakeholders

Paid Social & Campaign Support

• Support the Brand Manager in delivering paid social campaigns
• Contribute to global briefing development, asset coordination and copywriting

• Bachelor’s degree in Marketing, Business, or a related field
• 3–5 years of experience in GB managing social media, brand communications, and PR within FMCG or consumer goods
• Proven track record in managing social media platforms and creating engaging content
• Experience working successfully with influencers, agencies and cross-functional teams
• Strong project management skills with the ability to manage and deliver multiple projects simultaneously
• Highly organized, structured, and able to prioritize effectively under pressure
• Skilled in simplifying complex tasks and projects to achieve the desired outcomes
• Self-starter with a can-do attitude and strong problem-solving skills
• Results-driven mindset with the ability to turn insights into actionable strategies
• Agile and proactive approach, with a drive to challenge the status quo
• Fluent in English (native speaker level proficiency - written and spoken)
• Advanced MS Office skills; basic SAP knowledge
• Familiar with Google Analytics and social listening tools
• Willing to be in the London office 3 days a week

• Broad variety of tasks and freedom to act
• Plenty of opportunities to challenge and drive things forward
• Participate in global training and development programmes
• Structured and tracked performance reviews twice a year
• Enjoying taking off together with motivated and professional colleagues
• The chance to shape a loved brand that makes people smile all around the world
• An established and growing company with a strong reputation
• Participate in local benefits programme
• A short and fast recruitment process with maximum three interview rounds

We are Thirsty to Grow! Are you?