Social Media & Personal Brand Virtual Assistant

Social Media & Personal Brand Virtual Assistant

Overview

We are seeking a proactive and detail-oriented Social Media & Personal Brand Virtual Assistant to support a senior aviation executive, consultant, keynote speaker, and board advisor in growing and maintaining a strong professional presence online.

The ideal candidate will help manage social media activities, primarily on LinkedIn, ensuring consistent content publication, audience engagement, and personal brand visibility. This role is ideal for someone who enjoys executive support, content coordination, and professional branding.

This position may evolve into a long-term partnership as additional marketing and content initiatives are introduced.

Key Responsibilities

LinkedIn Management

• Schedule and publish LinkedIn posts
  
• Maintain a consistent posting calendar
  
• Coordinate content publication timelines
  
• Optimize post formatting and presentation
  
• Ensure brand consistency across content
  

Content Coordination

• Assist in organizing content ideas and topics
  
• Repurpose existing materials into social media content
  
• Coordinate post drafts for review and approval
  
• Maintain a content repository and publishing schedule
  

Personal Branding Support

• Research relevant industry trends and topics
  
• Identify opportunities for thought leadership content
  
• Monitor industry conversations and engagement opportunities
  
• Support audience growth initiatives
  

Community Engagement

• Monitor LinkedIn activity and notifications
  
• Track comments, messages, and engagement opportunities
  
• Assist with responding to inquiries when appropriate
  
• Flag important interactions requiring direct attention
  

Reporting & Analytics

• Track content performance metrics
  
• Provide regular engagement and growth reports
  
• Recommend improvements based on performance data
  

Future Growth Initiatives

Potential future responsibilities may include:

• YouTube channel support
  
• Content repurposing
  
• Newsletter coordination
  
• Speaker engagement coordination
  
• Marketing campaign assistance
  
• Audience and community growth initiatives
  

Required Skills & Qualifications

Must-Have Skills

• Excellent written and verbal English communication skills
  
• Strong attention to detail
  
• Experience managing LinkedIn business or personal profiles
  
• Strong organizational and time management skills
  
• Ability to work independently
  
• Ability to follow brand and content guidelines
  

Preferred Experience

• Social media management experience
  
• Personal branding support
  
• Content scheduling and publishing
  
• Executive assistant experience
  
• Marketing or communications background
  
• Experience supporting consultants, coaches, speakers, or executives
  

​Preferred Candidate Traits

Although Adam did not specify, based on the discussion, ideal candidates should be:

• Highly organized
  
• Strong written English
  
• Professional and polished communicator
  
• Self-starter
  
• Familiar with LinkedIn best practices
  
• Able to work independently with minimal supervision
  
• Interested in executive branding and thought leadership
  

Tools

No specific tools required at this stage. Candidate should be comfortable learning and utilizing:

• LinkedIn
  
• Social media scheduling tools
  
• Google Workspace
  
• Microsoft Office
  
• WhatsApp
  

Working Hours

• Must ​m​atch client's Timezone  ​(Australian business hours​)
  

​Future Interests

• YouTube presence
  
• Content monetization
  
• Thought leadership marketing
  
• Professional brand expansion​
  

​Preferred Communication

• WhatsApp
  

​Preferred Engagement

• Start with a short-term/trial package
  
• Potential transition to ongoing support
  

Success Metrics

Success in this role will include:

• Consistent LinkedIn posting schedule
  
• Increased audience engagement
  
• Improved personal brand visibility
  
• Efficient content management process
  
• Reliable communication and task execution