Who We Are
Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.
Learn more about who we are and what we do: https://about.joybuy.com/about/
What We Offer
Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.
About The Team
You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
About the Role
We're looking for a Social Media & Offline Events Manager to develop Joybuy UK's social media presence, lead influencer partnerships and execute offline activations that drive customer engagement, brand awareness and commercial performance.
This is a hands-on role combining strategy and execution, where you'll own social media, influencer marketing and local activations to grow awareness, engage communities and support commercial performance.
Your Key Responsabilities:Develop Joybuy's social media presenceDefine and execute Joybuy's social media strategy across Instagram, TikTok, Facebook, YouTube and other relevant platforms.
Own the social content calendar, aligning content with commercial priorities, product launches and seasonal campaigns.
Partner with creative teams to produce engaging, platform-native content.
Monitor performance, analyse insights and continuously optimise content based on engagement, traffic and conversion metrics.
Identify, recruit and manage influencers, creators and brand ambassadors aligned with Joybuy's brand.
Develop long-term partnerships across different audience segments.
Lead influencer campaigns end-to-end, from briefing and negotiation through execution and performance analysis.
Track ROI and measure the impact of influencer activity on engagement, traffic and sales
Plan and execute offline events and brand activations that complement online campaigns and strengthen customer engagement.
Coordinate agencies, venues and external partners to ensure flawless execution.
Capture and repurpose event content across social channels to maximise reach and impact.
- 3+ years of experience in Social Media and Influencer Marketing, managing social media channels and influencer campaigns.
- Hands-on mindset with a willingness to execute directly: comfortable owning day-to-day social media management, personally identifying and engaging influencers, and coordinating offline events and brand activations from planning through delivery.
- Retail, FMCG, Beauty, Fashion or E-commerce experience is highly desirable.
- Strong project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
- Data-driven mindset with a clear understanding of how social media contributes to brand awareness, customer engagement and commercial performance.
- Creative, proactive and comfortable working in a fast-paced, entrepreneurial environment.
At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
Ready to apply?
Take the next step in your career, apply now and explore the opportunities we have to offer.
Skills Required
- 3+ years of experience in Social Media and Influencer Marketing, managing social channels and influencer campaigns.
- Hands-on day-to-day social media management, including personally identifying and engaging influencers and coordinating activations.
- Experience planning and delivering offline events and brand activations, coordinating agencies, venues and partners.
- Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
- Data-driven mindset with ability to monitor performance, analyse insights and measure impact on engagement, traffic and sales.
- Experience in Retail, FMCG, Beauty, Fashion or E-commerce.
- Creative, proactive and comfortable working in a fast-paced, entrepreneurial environment.
What We Do
JD.com, Inc. (Nasdaq: JD) is China's largest retailer, online or offline, and the world's third largest Internet company by revenue. With more than 300 million customers, JD.com is expanding quickly in China because consumers increasingly demand the authentic, high-quality products JD is known for. We work closely with both domestic brands and top international brands to bring fresh food, apparel, home appliances, baby products and more to Chinese consumers. To power this massive business we operate our own nationwide logistics network, from warehouses to the last mile. We can deliver up to 90% of orders same- or next-day, making our service the fastest and most reliable delivery service of any large-scale e-commerce company in the world. By investing in the most cutting edge technologies, JD.com is shaping the future of retail in China and beyond. Our scientists are working on innovative solutions for all parts of our business using big data, artificial intelligence, robotics, computer vision, virtual and augmented reality, unmanned vehicle systems, and more. Headquartered in Beijing, JD.com is a Fortune Global 500 company with offices around the world, including in New York, Tokyo and a research and development center in Silicon Valley.
.jpg)
.png){kind=logo}
