About Aramya
Our vision is to build some of the world's most loved fashion and lifestyle brands and enable people to express themselves. We are well-funded, with $20M raised from marquee investors like Accel, Z47, and industry veterans.
Aramya is a 100 Cr+ NMV fashion & lifestyle company backed by Accel and Z47. We're building a customer-led portfolio: Aramya (daily wear), Tavira by Aramya (festive), and a new brand in stealth, going live in H2 2026.
Current Retail footprint: 14 stores in Bengaluru (and a few more are yet to go live).
Opening next: Hyderabad and Chennai. Pune, Ahmedabad and Mumbai in the pipeline.
Website: www.aramya.in
Our Team: https://shorturl.at/l6uYJ
About the opportunity
We're looking for a visionary Content & Social Media Manager to join our team and drive Aramya’s digital storytelling across platforms.
Based in Gurugram, this role will lead our efforts in social media strategy, brand marketing, content creation, and digital customer experience (CX)—playing a pivotal part in shaping our voice and scaling our presence in the D2C e-commerce space.
Key responsibilities
Social Media Management
Own the complete strategy and execution across social channels including Instagram, Facebook, YouTube, LinkedIn, WhatsApp, Twitter, and emerging platforms.
Curate and manage monthly content calendars seamlessly aligned with upcoming brand campaigns, product launches, and moment marketing trends.
Scout and collaborate with micro and macro influencers to form impactful content partnerships.
Drive organic growth loops by fostering User-Generated Content (UGC) and reactive community engagement.
Own the distinct brand voice and ensure absolute consistency of all visual assets and communications across every customer touchpoint.
Lead the conceptualization of both long-form and short-form content, spanning website graphics, paid ad creatives, social media visuals, seasonal campaign imagery, emailers, and blogs.
Track critical content KPIs (engagement rate, organic reach, CTR, follower growth, and brand sentiment) to create a data-backed feedback loop for future output optimization.
Oversee, mentor, and guide in-house designers, freelance creators, and external agencies to ensure premium execution.
Key skills & qualifications
3+ years of proven experience in content production and social media marketing, preferably building a high-growth D2C or consumer internet brand.
Outstanding written, verbal, and visual communication skills with a native understanding of internet culture.
Deep architectural understanding of the Instagram ecosystem, YouTube Shorts, and the mechanics of the influencer landscape.
Highly data-driven with practical, working knowledge of analytics platforms (including Meta Business Suite, Google Analytics, etc.).
Comfortable working and pivoting within fast-paced, highly iterative, and hyper-scaling startup environments.
Scale organic brand equity, unify our multi-brand voice, and lead our next phase of multi-channel storytelling.
Skills Required
- 3+ years of experience in content production and social media marketing
- Experience building or scaling high-growth D2C or consumer internet brands
- Outstanding written, verbal, and visual communication skills and native understanding of internet culture
- Deep architectural understanding of the Instagram ecosystem, YouTube Shorts, and influencer mechanics
- Practical working knowledge of analytics platforms (including Meta Business Suite, Google Analytics)
- Ability to conceptualize and produce long-form and short-form content across website, paid ads, social, email, and blogs
- Experience scouting and collaborating with micro and macro influencers
- Comfortable working in fast-paced, iterative startup environments and leading cross-functional creators/agencies
What We Do
Aramya is a Jaipur-based fashion and lifestyle company building women’s apparel brands, with its flagship brand focused on ethnic wear. It sells directly to consumers through its website and mobile app while expanding into retail stores. The brand combines traditional handcrafted techniques, including block printing, bandhani, and ajrakh, with premium cotton and linen-cotton fabrics, creating comfortable styles for women.
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