Social Media Marketing Strategy Intern, Spring 2027

Posted 3 Days Ago
Be an Early Applicant
Glendale, CA, USA
In-Office
23-23 Hourly
Internship
Digital Media • Gaming • News + Entertainment • Sports
The Role
Develop social media concepts for Disney consumer products, capture and edit content, analyze performance, engage followers, support social media calendars, identify Gen Z trends, and create influencer lists for product gifting. The role requires full-time availability in Glendale, California, from January through June 2027, along with an online portfolio or social media link.
Summary Generated by Built In

Job Posting Title:

Social Media Marketing Strategy Intern, Spring 2027

Req ID:

10160419

Job Description:


About the Role & Program 

Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire!


If selected for this role, you will report to the Manager, Social Media Marketing Strategy. 


This internship is a full-time, six-month commitment in the Glendale, California area from January 2027 to June 2027.


What You Will Do:

 
Are you a content creator? Are you someone who spends most of their time scrolling, capturing, and editing content? Do you have a passion to learn how to do this professionally?


As a Social Media Marketing Strategy Intern with Disney’s Consumer Products Marketing Team, you will produce innovative and conceptual social media ideas to support Disney’s consumer products business on audience targeted social accounts, including parent-focused and young adults. You will participate in ideation sessions with the marketing teams. You will have the opportunity to show your creative thinking skills and social media savvy while working across a range of social platforms. You will get the chance to show off your creative skills, assembling content for our socials firsthand!


On any given day you might:

  • Ideate content concepts for Disney products on social platforms and analyze performance 
  • Capture and edit content, producing multiple deliverables weekly
  • Build a community for social platform handles, engaging with content, and connecting with followers, and provide generational knowledge into Gen Z trends and ways of thinking 
  • Be an active participant and work with the team to develop social media plans/calendars 
  • Work to develop influencer lists for gifting opportunities tied to our products

Please apply if you have/are:

  • Actively engaged on a wide array of social media platforms with knowledge of content formats, functionality, and the latest trends 
  • Experience in content creation 
  • Ability to improve social content formats creatively 
  • Partnership and relationship skills
  • Experience with TikTok as a user and creator 
  • Creatively minded with the ability to inspire creative teams 

It would also be great if you have/are familiar with:

  • Experience and proficiency with Adobe Creative Cloud: Photoshop and Illustrator 
  • Previous experience with social marketing entertainment brands or experiences 
  • Previous work experience in marketing strategy, consumer packaged goods, advertising agency, and/or brand management 

Education 

  • Junior or Senior year preferred
  • Pursuing a degree in Marketing, Communications, PR, Design, or related field

Materials Required

  • An electronic online portfolio or social media link is required as part of this application process. This must be included as a URL link on your resume; any other submissions will not be considered. It can be your own social media channel link

Eligibility Requirements & Program Information

Candidates for this opportunity MUST meet all of the below requirements:

  • Be enrolled in an accredited college/university pursuing a degree taking at least one class at the time of application OR currently participating in a Disney College Program or Disney Internship.
  • Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.
  • Be at least 18 years of age
  • Possess unrestricted work authorization.

Additional Information

  • This internship is a full-time, six-month commitment in the Glendale, California area from January 2027 until June 2027.
  • Able to have a consistent, reliable work schedule throughout the internship.
  • Fully available Monday through Friday for the duration of the internship, 40 hours each week.
  • Able to provide own housing for the duration of the internship program.
  • Able to provide/have reliable transportation to/from work.

The pay rate for this role in Glendale, CA is $23.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

Job Posting Segment:

NA - Brand Commercialization

Job Posting Primary Business:

Regional (NA - Brand Commercialization)

Primary Job Posting Category:

Marketing and Digital Media Intern

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Glendale, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-10-22

Skills Required

  • Actively engage with a wide range of social media platforms and understand content formats, functionality, and current trends
  • Experience creating content
  • Ability to creatively improve social content formats
  • Partnership and relationship-building skills
  • TikTok user and creator experience
  • Creative mindset and ability to inspire creative teams
  • Online electronic portfolio or social media link included as a URL on the resume
  • Currently enrolled in an accredited college or university, taking at least one class during application, or participating in a Disney program
  • At least 18 years old
  • Unrestricted work authorization
  • Full-time availability, Monday through Friday, 40 hours weekly, for the six-month internship
  • Reliable work schedule throughout the internship
  • Ability to provide housing for the internship duration
  • Reliable transportation to and from work
  • Junior or senior year of college
  • Pursuing a degree in Marketing, Communications, Public Relations, Design, or a related field
  • Proficiency with Adobe Creative Cloud, Photoshop, and Illustrator
  • Experience with social marketing for entertainment brands or experiences
  • Previous experience in marketing strategy, consumer packaged goods, advertising agency, or brand management

The Walt Disney Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.

  • Healthcare Strength — Health coverage, mental-health resources, and access to on-site care in some regions are described as substantial strengths of the package.
  • Parental & Family Support — Childcare assistance, senior-care resources, paid family-care leave, and family-building benefits are presented as robust support for families.
  • Wellbeing & Lifestyle Benefits — Complimentary theme-park admission, discounts on hotels, dining, and merchandise, and tuition assistance through Disney Aspire add distinctive non-cash value to total rewards.

The Walt Disney Company Insights

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The Company
HQ: Burbank, CA
219,548 Employees
Year Founded: 1923

What We Do

The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.

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