Social Media Marketing Specialist

Social Media Marketing Specialist - Part Time (20 hrs/week)

About Us:

Genesis Digital, a US-based tech company specializing in SaaS, has been an industry leader since 2016 with over 50,000 active paying customers. We've created some of the most advanced SaaS platforms in their respective markets. 

We are a fully remote and impactful team working across Europe and North America. For this role we are currently looking for someone based in the US in one of the following states: California, Florida, Georgia, Illinois, Massachusetts, Maryland, Michigan, Minnesota, Missouri, Nevada, Oregon, Oklahoma, Pennsylvania, Texas, Virginia and Washington.

About the Role:

This role is critical to maintaining and expanding our organic visibility, customer engagement, and top-of-funnel brand presence. The specialist will:

• Develop and own our platform strategies (Instagram, Facebook, LinkedIn, YouTube Shorts)
  
• Create content across formats (Reels, carousels, testimonials, memes, and infographics), using both original assets and AI tools
  
• Coordinate with internal teams for creative inputs and approvals
  
• Track analytics, identify trends, and optimize for growth and engagement
  

This ensures our brand stays active and aligned with our performance campaigns while producing short-form assets that also support paid media, email, and launches.

General Responsibilities:

• Design and implement social media strategy to align with business goals
• Coordinate the creation and publishing of relevant, original, high-quality content. 
• Collaborate with the Marketing leadership on pushing the social channels forward.
• Suggest and implement new features to develop brand awareness, like promotions, giveaways and competitions.
• Create a publishing schedule, further develop and maintain social media calendar. 
• Create and deliver weekly, monthly, quarterly and annual social media performance reports.
• Work cross-functionally with different departments to monitor, edit, and approve social media content.
• Oversee social media accounts aesthetic (e.g. Facebook timeline cover, profile pictures and layout). 
• Leverage the right tools and technology to manage content.

Skills & Competencies

• Strong copywriting and visual storytelling skills
  
• Proficient in creating Reels, carousels, memes, testimonials, and infographics
  
• Familiarity with AI-based creative tools (e.g., Canva, Adobe Express, Lumen5, etc.)
  
• Understanding of social best practices across Instagram, Facebook, LinkedIn, and YouTube Shorts
  
• Ability to analyze performance data, identify trends, and optimize for growth and engagement
  
• Comfortable gathering input from internal stakeholders (e.g., creative, product, or leadership teams)
  
• Experience updating account visuals (profile pictures, banners, etc.)
  
• Understanding of how organic social supports paid media, email marketing, and product launches
  
• Experience supporting campaign rollouts through short-form content
  

Experience

• 2–4 years of experience in social media marketing (agency or in-house)
  
• Demonstrated success growing and engaging social communities
  
• Experience working in a fast-paced or startup environment preferred
  
• Familiarity with social media tools (e.g., scheduling, reporting, design, and listening platforms)