We believe in the power and joy of learning
At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
The Social Media Manager will blend creative storytelling and data-driven insights to develop and implement social media strategies that elevate brand presence, engage audiences, and drive measurable business results. This role requires a keen understanding of how to develop and optimize compelling content across platforms. Working cross-functionally, the Social Media Manager ensures consistent brand voice, timely execution, and continuous innovation in a fast-paced digital environment.
What you'll do here:
Develop and implement a comprehensive social media strategy aligned with brand and marketing goals
Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels
Assist in development and maintenance of master-brand social content calendar
Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok)
Handle day-to-day social media operations, including content calendars and posting schedules
Monitor social channels, respond to comments/messages, and foster meaningful audience engagement
Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion
Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content
Partner with internal teams to amplify campaigns, events, and key initiatives
Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant
Handle paid social campaigns in partnership with media teams, including targeting and performance tracking
Ensure brand consistency across all social media channels
Track competitor activity and identify opportunities for differentiation
Handle multiple projects and deadlines in a fast-paced environment
Skills you will need here:
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment, bonus points for familiarity with the education sphere.
Confirmed experience developing and implementing social media strategies and campaigns
Strong understanding of platform algorithms, trends, and standards
Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights)
Basic knowledge of paid social media advertising and campaign optimization
Excellent writing, editing, and storytelling skills
Strong analytical skills with the ability to interpret performance data and recommend improvements
Exceptional organization, time management, and multitasking abilities
Strong collaboration and communication skills
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected].
About Cengage
Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$67,000.00 - $87,100.00 USDSkills Required
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment
- Experience developing and implementing social media strategies and campaigns
- Strong understanding of platform algorithms, trends, and standards
- Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights)
- Basic knowledge of paid social media advertising and campaign optimization
- Excellent writing, editing, and storytelling skills
- Strong analytical skills with the ability to interpret performance data and recommend improvements
- Exceptional organization, time management, and multitasking abilities
- Strong collaboration and communication skills
- Experience in B2B or corporate environment and familiarity with the education sector
Cengage Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cengage Group and has not been reviewed or approved by Cengage Group.
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Leave & Time Off Breadth — Paid parental leave and company-designated wellness time off (including a year-end week off) stand out as notable time-away benefits. Flexible work positioning (virtual-first/remote-first) further increases the practical value of time-off and work-life support.
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Wellbeing & Lifestyle Benefits — Workplace mental-health support appears to be a meaningful part of the rewards package, reinforced by external recognition for mental-health practices. Wellness-oriented programs and designated wellness days contribute additional lifestyle value beyond cash pay.
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Inclusive Benefits Coverage — Benefits and policies signal strong inclusion positioning, supported by external equality recognition. Family-related supports (e.g., fertility resources and parent support) also broaden who can benefit from the package.
Cengage Group Insights
What We Do
With more than 100 years of serving learners, Cengage Group is a global edtech company that enables student choice. No matter how, where, when or why someone wants to learn, our portfolio of education businesses supports all students, from middle school through graduate school and skills education, with quality content and technology. Collectively, our three business units – Cengage Academic, Cengage Work, and Cengage Select – help millions of students each year in more than 125 countries achieve their education and career goals and lead choice-filled lives. Visit us at www.cengagegroup.com
Why Work With Us
Our employee experience centers around a shared purpose: to help millions of learners achieve their dreams and improve their lives through education. Whether you want to make a difference in the world or start a fulfilling career in edtech, we focus on providing our employees with meaningful work while empowering them with resources to succeed.
