Social Media Marketing Manager - Contract

About Lavu, Inc.

Lavu helps profitable high-growth restaurants run seamlessly and move money effortlessly—maximizing control, eliminating fees, and increasing profitability. We unify restaurant operations and finance into one simple, easy-to-use platform so owners can run, pay, get paid, and grow.

We’re transforming how restaurants operate with our mobile/cloud POS across fine dining, QSR, bars, cafes, pizzerias, and food trucks in 80+ countries. Our mission: partner with owners through knowledge, solutions, and expertise that accelerate growth while advancing the industry.

The Social Media Marketing Manager (Contract) will be responsible for developing and executing social media strategies to enhance brand awareness, foster customer engagement, drive online reviews, and support business objectives. This hands-on role requires a creative, resourceful, and results-driven professional who can operate within a fast-paced environment, leveraging low-cost platforms and cost-efficient tactics to maximize impact for a small company.

• Strategy Development: Design and implement a comprehensive social media strategy aligned with Lavu’s goals and budget, focusing on platforms such as Instagram, TikTok, Facebook, Linkedin, Google reviews and X to increase brand visibility, customer engagement.
• Content Creation & Scheduling: Produce or oversee the creation of compelling content (e.g., posts, videos, stories) that resonates with target audiences. Schedule posts for optimal engagement, serving as a designer, copywriter, or content curator as needed.
• Audience Engagement: Monitor and respond to comments, messages, and mentions within 24 hours to build community, address inquiries, and foster customer loyalty.
• Advertising Campaigns: Manage targeted paid ad campaigns, optimizing for cost-efficiency and achieving a strong return on investment (ROI) within Lavu’s budget constraints.
• Analytics & Reporting: Track and analyze performance metrics (e.g., reach, engagement, conversions) using platform analytics and tools like Google Analytics. Provide monthly reports with actionable insights to refine strategies.
• Trend Awareness: Stay current on social media trends, platform algorithms, and emerging features (e.g., Instagram Reels, X Spaces), incorporating viral formats and innovative tactics to enhance campaign performance.

Key Performance Indicators (KPIs)

The success of the Social Media Marketing Manager will be measured by the following SMART KPIs, tailored to Lavu’s objectives and the contract’s temporary nature:

1. Strategy Execution:
2. • Deliver a documented social media strategy targeting 2-3 platforms with defined goals (e.g., 10-15% increase in brand awareness and making sure we have a minimum of 12 new 4.5 ave Google reviews each month).
   • Achieve a 10-15% increase in brand awareness metrics (e.g., follower count, impressions, mentions) by contract end.
3. Content Performance:
4. • Publish 3-5 high-quality posts per week per platform, with an average engagement rate of 3-5% per post.
   • Produce 12-20 posts monthly per platform, with 50% original content and 50% curated or repurposed.
5. Audience Engagement:
6. • Maintain a 90% response rate to comments and messages within 24 hours.
   • Increase Google reviews by 15-25% through social media prompts.
7. Paid Advertising:
8. • Assist with the paid advertising team’s needs.
9. Analytics & Insights:
10. • Submit monthly performance reports at month-end, including 2-3 actionable recommendations.
    • Drive a 10-15% increase in website traffic from social media referrals.
11. Trend Integration:
12. • Incorporate 1 trending format or feature monthly, achieving 20% higher engagement than average posts.

Provide 1-2 trend updates or training sessions per quarter to the team.