Social Media & Marketing Executive

A unique ownership product offering the opportunity for five-star holidays in choice destinations. The vacation lifestyle is yours to explore with Anantara and affiliated destinations, from one exotic locale to the next, for your family today and generations to come.

Job Purpose

The Social Media and Marketing Executive will play a key role in executing the resort’s marketing and communication strategies. The role will focus on enhancing the online presence, driving engagement across digital channels, supporting marketing initiatives, and handling administrative tasks related to the marketing department.

Key Responsibilities

Social Media Management

• Develop, implement, and manage social media strategies aligned with the resort’s brand identity and business goals.
• Create and curate high-quality, engaging content, including photos, videos, and copy for all social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
• Monitor, track, and report on performance metrics, providing insights to optimize social media campaigns and increase ROI.
• Engage with the audience through timely responses to comments, messages, and reviews.
• Collaborate with internal teams to promote events, offers, and services.

Content Creation and Marketing Support

• Coordinate photo and video shoots with in-house teams and external vendors, ensuring alignment with Anantara’s brand guidelines.
• Work closely with the team to develop digital and print marketing materials, including newsletters, flyers, and advertisements.
• Assist in the creation of press releases, blog posts, and guest communications to promote the resort’s unique selling points.

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Campaign Coordination

• Support the planning, execution, and reporting of marketing campaigns across various channels, including email, social media, and partnerships.
• Assist in managing influencer collaborations, press visits, and brand partnerships to increase visibility and engagement.
• Ensure consistent branding and messaging across all campaigns and platforms.

Administrative Tasks

• Manage and update the marketing content calendar, ensuring all activities are planned and executed on time.
• Handle purchase requests, supplier invoices, and ensure timely follow-up with the Finance department for approvals and payments.
• Assist with organizing internal and external marketing meetings, including preparing agendas, taking minutes, and following up on action points.
• Maintain and organize marketing files, assets, and content archives for easy accessibility.

Analytics and Reporting

• Monitor website traffic, social media analytics, and campaign performance to identify trends and opportunities for improvement.
• Prepare monthly reports on key performance indicators (KPIs) for social media and marketing activities.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 2+ years of experience in social media management, content creation, or marketing coordination, preferably in the hospitality industry.
• Proficiency in social media platforms and management tools (e.g., Meta Business Suite, Hootsuite).
• Strong copywriting and content creation skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Excellent communication and organizational skills.
• Strong administrative skills with attention to detail and the ability to manage multiple priorities.
• Ability to work independently, multitask, and meet deadlines in a fast-paced environment.
• Strong analytical skills and familiarity with social media metrics, and reporting tools.

• Solid track record of identifying customer needs and expectations, and designing and executing engaging and profitable marketing strategies to address them
• Strong strategic and creative thinker with the ability to develop communications strategies and translate into creative executions
• A passion for leveraging analytics and metrics to drive marketing effectiveness
• Proven ability to take risks, think big and bold, and challenge the status quo; Proven history of innovation  
• Exceptional skill in driving results, while ensuring seamless and flawless execution
• Exceptional interpersonal, oral and written communication skills, with the ability to articulate the team’s vision, strategy and results across a variety of constituencies
• Ability to be flexible and thrive in an ever-changing environment
• Proven track record of effectively managing and developing people
• Budgetary and financial accountability
• Knowledge and experience integrating new and traditional marketing strategies
• A “customer first” mindset to think, feel and act like a member of our audience and community
• A strong sense for automation (an art, not a science) to listen and interact with our audience and community
• Believer of data (a science, not an art) and can translate qualitative and quantitative data into recommendations for revising social media, content marketing, SEO and social advertising campaigns (ROI)
• In-depth knowledge and understanding of channel diversity knowledge and what best strategy can be deployed in different scenarios
• Storytelling ability to engage with our audience and community

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