Social Media Marketing Coordinator (On-site)

Posted 3 Days Ago
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Lafayette, LA, USA
In-Office
Entry level
Automotive • Retail • Sales • Transportation
The Role
Manages dealership social media pages, creates graphics and video content, develops social media strategies, promotes events, supports email and website updates, ensures LMVC compliance, and builds community relationships. The role is full-time and on-site across multiple Louisiana locations, requiring strong communication, organization, visual design, content creation, and marketing skills. A valid driver’s license and clean driving record are required.
Summary Generated by Built In

Sterling Automotive Group is seeking a creative and detail-oriented Social Media Marketing Coordinator to manage digital content, design eye-catching graphics, and help grow our brand across multiple platforms.
This role combines social media strategy, visual design, and video editing to engage our audience, promote our dealerships, and support ongoing marketing initiatives. This position requires on-site work at our various company locations in Lafayette, Maurice, Broussard, Opelousas, and Jennings, LA. 

Essential Duties & Responsibilities: 

  • Manage and post engaging content on all dealership social media pages 
  • Design creative graphics for digital campaigns, websites, promotions, and monthly specials 
  • Develop and execute creative social media strategies to increase engagement and visibility 
  • Assist in the planning and promotion of dealership events 
  • Ensure all content is LMVC compliant and aligned with brand guidelines 
  • Collaborate on email blasts, website content updates, and marketing campaigns 
  • Help build community relationships and promote local involvement opportunities 

Qualifications & Job Requirements: 

  • Degree or equivalent experience in Graphic Design is not required but strongly preferred
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) 
  • Experience with DaVinci Resolve is a plus 
  • Must be comfortable with using AI software
  • Strong skills in social media strategy, visual design, and online content creation 
  • Excellent written and verbal communication skills 
  • Organized, deadline-driven, and able to multitask 
  • Familiarity with email marketing and website design is a bonus 
  • Must be at least 21 years of age or have 3 full years of driving experience 
  • Valid driver’s license and clean driving record 
  • High school diploma or equivalent required 

Schedule: Full-time, Monday-Friday with the occasional Saturday, as needed

Why Choose Sterling?  

Our mission is to attract, develop, and retain great people to deliver a memorable experience that creates lasting relationships, one customer at a time. 

  • Benefits: Medical, Dental, Vision, & Disability Insurance - 401(k) with employer matching - Company-paid Life Insurance - Paid Holidays, Vacation, and Sick time 
  • Financial Security: Hourly-paid position with guaranteed 40 hours per week! 
  • A little lagniappe: Employee vehicle pricing and discounts on products & services – Long-term job security with a growing company – Referral bonus programs – Family-owned and operated - Career Progression with paid ongoing training – Professional work environment   

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.  

Skills Required

  • High school diploma or equivalent
  • Valid driver's license
  • Clean driving record
  • At least 21 years of age or three full years of driving experience
  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects
  • Strong social media strategy, visual design, and online content creation skills
  • Excellent written and verbal communication skills
  • Organization, deadline management, and multitasking ability
  • Graphic Design degree or equivalent experience
  • Experience with DaVinci Resolve
  • Comfort using AI software
  • Familiarity with email marketing and website design
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The Company
HQ: Opelousas, LA

What We Do

Sterling Automotive Group is a premier Louisiana dealership group operating across the Acadiana region. They specialize in the sale of new and pre-owned vehicles from brands such as Buick, Chrysler, Dodge, Ford, GMC, Hyundai, Genesis, Jeep, Kia, Lincoln, and Ram. Beyond sales, the company provides comprehensive automotive solutions, including vehicle financing, leasing, professional service, genuine OEM parts, and body shop repairs.

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