The Role
Lead development and execution of social media strategy and campaigns for FIFA Women's World Cup 2027 in Brazil. Create and publish content, manage paid social, monitor trends and analytics, report performance, coordinate cross-platform campaigns, manage influencers and partners, and liaise between local and global teams to optimise engagement and ROI.
Summary Generated by Built In
FIFA has established a Local FIFA Subsidiary in Brazil to work together with FIFA Zurich to deliver the biggest women’s sporting event in the world, the FIFA Women’s World Cup 2027™ (“FWWC2027”) that for the first time ever, is hosted in South America in Brazil. Now is your time to be part of the workforce that is creating this unique and unforgettable experience.
Please submit your CV in English, as it will be reviewed by an international team.
Please submit your CV in English, as it will be reviewed by an international team.
THE POSITION
Reporting organisationally to the Head of Marketing, Brand and Promotion (FIFA27, Rio de Janeiro) and the Senior Social Media Manager (FIFA HQ, Zurich), the Social Media Manager will be a key member of the FIFA27 Marketing, Brand and Promotion team, and will work in close collaboration with the Digital Marketing team in Zurich and other key individuals responsible for managing, planning and delivering social media campaigns for the FIFA Women’s World Cup 2027™.
The main responsibilities and oversights of the Social Media Manager for the FIFA Women's World Cup 2027™ include:
• Develop and implement a comprehensive social media strategy aligned with tournament goals and target audiences based on country and consumer audience.
• Set specific objectives for social media campaigns, such as increasing brand awareness, driving traffic, and boosting engagement through a fan-first approach.
• Ensure all social media content aligns with the brand's voice, tone, and messaging guidelines.
• Create, curate, and publish engaging and relevant content across social platforms, including text, images, videos, and other multimedia.
• Develop content calendars and schedule posts across platforms including Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, and more.
• Monitor social media platforms for trends, mentions, and relevant conversations.
• Use social listening tools to gather insights and trends for stakeholders across marketing, creative, and digital content teams.
• Track and analyse social media performance using tools such as Google Analytics, Sprinklr, native platform analytics, and third-party tools.
• Prepare and present reports on engagement, reach, follower growth, and ROI, using insights to optimise strategies.
• Plan, create, and manage paid social media campaigns to achieve marketing objectives such as lead generation or sales.
• Monitor and optimise advertising performance, adjusting targeting, creative, and budgets based on analytics.
• Identify, manage, and collaborate with influencers, brand ambassadors, broadcasters, and partners to amplify reach and engagement.
• Stay up to date on social media trends, tools, and best practices.
• Execute social campaigns including contests, giveaways, and product launches.
• Coordinate cross-platform campaigns to ensure consistent messaging and maximum impact.
• Work closely with marketing, PR, creative services, and other departments to support overall business goals.
• Collaborate with content creators, designers, and copywriters to produce high-quality content.
• Act as the primary social media liaison between the Zurich-based global team and the US-based event teams.
• Adjust strategies based on data to improve reach, engagement, and conversion rates.
• Ensure collaboration and content optimisation with other stakeholders in the Digital Marketing group, including colleagues working on owned-and-operated platforms
The main responsibilities and oversights of the Social Media Manager for the FIFA Women's World Cup 2027™ include:
• Develop and implement a comprehensive social media strategy aligned with tournament goals and target audiences based on country and consumer audience.
• Set specific objectives for social media campaigns, such as increasing brand awareness, driving traffic, and boosting engagement through a fan-first approach.
• Ensure all social media content aligns with the brand's voice, tone, and messaging guidelines.
• Create, curate, and publish engaging and relevant content across social platforms, including text, images, videos, and other multimedia.
• Develop content calendars and schedule posts across platforms including Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, and more.
• Monitor social media platforms for trends, mentions, and relevant conversations.
• Use social listening tools to gather insights and trends for stakeholders across marketing, creative, and digital content teams.
• Track and analyse social media performance using tools such as Google Analytics, Sprinklr, native platform analytics, and third-party tools.
• Prepare and present reports on engagement, reach, follower growth, and ROI, using insights to optimise strategies.
• Plan, create, and manage paid social media campaigns to achieve marketing objectives such as lead generation or sales.
• Monitor and optimise advertising performance, adjusting targeting, creative, and budgets based on analytics.
• Identify, manage, and collaborate with influencers, brand ambassadors, broadcasters, and partners to amplify reach and engagement.
• Stay up to date on social media trends, tools, and best practices.
• Execute social campaigns including contests, giveaways, and product launches.
• Coordinate cross-platform campaigns to ensure consistent messaging and maximum impact.
• Work closely with marketing, PR, creative services, and other departments to support overall business goals.
• Collaborate with content creators, designers, and copywriters to produce high-quality content.
• Act as the primary social media liaison between the Zurich-based global team and the US-based event teams.
• Adjust strategies based on data to improve reach, engagement, and conversion rates.
• Ensure collaboration and content optimisation with other stakeholders in the Digital Marketing group, including colleagues working on owned-and-operated platforms
YOUR PROFILE
- Education & Qualifications
• Related bachelor’s degree or a similar level of higher education. - Work Experience
• Minimum 5 years' experience developing social media campaigns for sports teams, paid social campaigns, creating social content, and leadership responsibilities (preferably in the South American market).
• Ability to understand and execute brand guidelines.
• Proficiency across Instagram, Facebook, X (Twitter), TikTok, Snapchat, YouTube, LinkedIn, and WhatsApp.
• Strong organisational skills and attention to detail.
• Excellent written and verbal communication skills. - Languages
• Fluent in English and Portuguese - Technology
• Experience/Proficiency with; Google Analytics, Keyhole, Canva, PowerPoint, Hootsuite, Buffer, Sprout Social, Sprinklr, Adobe Creative Cloud.
About
We are FIFA, the global governing body for football.Our vision is to make football truly global, diverse and inclusive, for the benefit of the entire world. The last FIFA World Cup in Qatar in 2022 attracted more than 5 billion viewers and the last FIFA Women's World Cup in Australia and New Zealand in 2023 was the greatest-ever FIFA Women's World Cup that inspired millions of girls and women around the globe. The opportunities for growth are exciting.We are a modern organisation with over 800 passionate employees who are Living Football every day. Our headquarters are based in Zurich, Switzerland, and we have offices in Miami, Paris and Rabat, plus eleven regional offices from New Zealand to India, South Africa, Panama and Paraguay.
Skills Required
- Related bachelor's degree or similar level of higher education
- Minimum 5 years' experience developing social media campaigns, paid social campaigns, creating social content, and leadership responsibilities
- Proficiency across Instagram, Facebook, X (Twitter), TikTok, Snapchat, YouTube, LinkedIn, and WhatsApp
- Fluent in English and Portuguese
- Experience with Google Analytics, Keyhole, Canva, PowerPoint, Hootsuite, Buffer, Sprout Social, Sprinklr, Adobe Creative Cloud
- Strong organisational skills and attention to detail
- Excellent written and verbal communication skills
- Experience in the South American market
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The Company
What We Do
FIFA (Fédération Internationale de Football Association) is the international governing body for association football, futsal, and beach soccer. It is responsible for organizing major international tournaments, such as the World Cup, and works to grow the game globally, promote inclusivity, and advocate for integrity and fair play. Headquartered in Zurich, Switzerland, it oversees 211 national associations and invests in football development worldwide to ensure the sport remains accessible and beneficial to all.
