Social Media Manager

Location: Mohali On-site
Working Hours: Monday to Friday 6:30 AM – 3:30 PM (IST)

Market Focus: United States (Residential Solar)

The Role-

We are looking for a creative, data-driven Social Media Manager to own our brand’s voice across LinkedIn, Facebook, Instagram, and X (Twitter). You will be responsible for the end-to-end social strategy: from content ideation and graphic design (using tools like Canva/Adobe) to community management and performance tracking.

Key Responsibilities-

● Content Strategy: Create a monthly content calendar that speaks to the specific needs of US homeowners (e.g., rising energy bills, tax credits, and sustainability).

● Platform Management: Daily posting and engagement on Facebook, Instagram, and LinkedIn to build a community around the Lytegen brand.

● Creative Execution: Design high-quality visuals and short-form video (Reels/TikToks) that explain complex solar concepts simply and beautifully.

● Community Engagement: Monitor and respond to comments/DMs proactively, ensuring a premium "customer-first" brand voice.

● Performance Tracking: Analyze engagement metrics and lead attribution. You must be able to tell us what’s working and what isn't.

● Trend Monitoring: Stay ahead of US social trends and AI tools to keep our content fresh and viral-ready.

Requirements-

● Experience: 5+ years in Social Media Management, ideally for a high ticket size B2C brand.

● Industry Knowledge: Experience in Solar, or Home Improvement is a massive plus but not mandatory.

● Visual Skills: Proficiency in Canva. Basic editing skills are essential.

● Copywriting: Native-level English proficiency with a deep understanding of US cultural nuances and "American-style" marketing hooks.

● Data-Driven: Ability to move beyond "vanity metrics" and focus on how social media impacts the sales funnel.